The Most Important KPIs to Track and Measure Your Website’s Performance

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Most businesses invest a lot of time and money into the development of their website. Your business website is an incredibly valuable resource to reach your digital touchpoints. Your website’s performance can fluctuate depending on many factors. So, it’s essential to track the progress of your website performance as you go along.

key performance indicator (KPI) is a trackable and measurable value that demonstrates how effectively a company’s website is achieving its business objectives. There are a number of website performance KPIs you can track to measure how successful your website is. But it’s almost impossible to track them all. It’s so important for marketers to track the most relevant and useful performance metrics for their company’s site.

You should determine your website’s key performance indicators (KPIs) so you know what to track. Here is the list of eight KPIs you’ll want to track. This Website KPIs provide you with the insights you need into your website performance so you can adjust along the way.


The acquisition comprises a set of metrics that gives information about how the website acquires users, their behavior on your website, and the path to conversion. The Acquisition metrics give you insight into which marketing channels are driving the most traffic to your website, as well as the tactics that bring in the most qualified, converting leads.

Page Speed

Most visitors abandon a website that takes more time to load. By optimizing your site speed you save roughly half of your website visitors from abandoning. Page Speed affects almost every part of your website. It also affects all other KPIs that have been mentioned in this Article. Improving this one KPI will improve all other aspects of your site, like search rankings, bounce rate, conversion rate, etc.

Bounce Rate

Bounce rate is one of the essential website KPIs. It is defined as the percentage of visitors that leave your webpage without taking any action. Visitors leave your website immediately after entering. If a visitor takes any action on your landing page or navigates to another page on the same website, it would reduce the bounce rate. A high bounce rate indicates that your visitors don’t find your content helpful and it can be a precious lead loss. Create engaging content and improve your bounce rate.

Traffic Sources

People are visiting your site — it’s a good sign but if you want to improve your website performance, it’s not enough to know how many people are visiting your website; you also have to know where they come from. You need all types of traffic from different traffic sources:

  • Organic Traffic
  • Direct Traffic
  • Referrals
  • Social Media
  • Paid Search
  • Email Marketing


A Session is the set of interactions, made within a given time frame by a single user visiting a specific website. It measures the count of a set of interactions made by a single user. This data helps you track the total number of unique visitors that are interacting with your website. It’s useful to look at your Unique Page Views to understand your website’s reach and Website Bounce Rate. There are other key metrics you can track along with Sessions are Average Time on Page and Page Views Per Session.

Dwell Time

Dwell time is the amount of time that a visitor spends on a page before returning to the SERPs. Dwell time expresses the quality of a website that search engines include in their rankings. From the time your users spend on your website, you can draw conclusions about how engaging your content is. A comparison with your competitors in your industry will show whether you should improve your dwell time or not.

Conversion Rate

Conversion rates are calculated by taking the number of conversions and dividing that by the number of total visitors. Conversion rates are a common KPI used to understand how many visitors visit your site and end up taking an action you’re hoping to encourage. This can be anything like,

  • Subscribe
  • Paying for Services
  • Buying Products
  • Sign up for a Newsletter

A high conversion rate indicates people want what you’re offering, and they’re easily able to get it! It is indicative of successful marketing and web design.

If you know the reason behind each website’s KPI, it will enable you to draw inferences and create strategies to optimize your website for better performance. Tracking and acting on these KPIs regularly will help you build a result-oriented strategy for your business. Contact Swayam Infotech to define specific KPIs that suit your business and schedule a meeting for a detailed discussion. With the right advice, you can build smart KPIs that actually drive toward your unique goals.

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