TAG Heuer is one such firm, and the brand’s unique narrative is both interesting and inspirational in its own right. Its past is replete with game-changing inventions and immediately recognizable historical characters, but it is perhaps best known for its nearly inextricable connection to the high-octane world of racing on the best tag Heuer watches.
A visionary who is still in his twenties
You are undoubtedly well aware that the firm that we now know as TAG Heuer was originally formed in 1860 as Heuer, after its founder Edouard Heuer, and that it was originally known as Heuer. The company was created by Heuer, however, the name Uhrenmanufaktur Heuer doesn’t exactly slide off the tongue if you don’t understand the language. Having begun his apprenticeship in the field of watchmaking just six years earlier at the age of fourteen, Edouard was only 20 years old when he died in this accident. You can also check out Oris divers sixty five.
The firm started by manufacturing pocket watches, mostly in silver, from its modest headquarters in St-Imier, a town in the canton of Bern in Switzerland. It created a reputation for itself almost immediately; in 1869, Heuer was given its first patent for a keyless, crown-operated winding mechanism for the best place to buy watches in Vancouver.
Heuer was the first company to do so. That was a significant advance since it eliminated the need for a separate key to wind the watch, which had previously been necessary for the past. That initial breakthrough ended up completely altering the face of luxury watchmaking – and it was far from the final time that Heuer would accomplish this feat in the future.
A chance to compete in sports
By the 1880s, the fast proliferation of athletic events had caused Heuer to scale down their own goals to keep up with the competition. The business began tailoring its freshly made chronographs exclusively for use at major sports events, where they were welcomed with widespread praise and widespread acceptance. It didn’t take long for the chronograph to gain a reputation as a prestige symbol, particularly among greyhound racing fanatics.
That same decade, online Tag Heuer pioneered yet another game-changing breakthrough that continues till this day. The new invention focused on the company’s ‘oscillating pinion’ for stopwatches, which consisted of a moveable shaft with two gears that were toothed in various ways. That ingenious small device enabled the chronograph to be started and stopped instantaneously with the touch of a button, while also reducing the chronograph’s assembling and maintenance requirements. This innovation was so significant that it is still being used in many contemporary chronographs today, more than a century after it was first introduced.
Several months later, Heuer submitted a patent application to protect their innovative dashboard chronograph, which was termed the Time of Trip. In addition to its primary hour and minute hands, which displayed the time of day, it also had a smaller counter for the running seconds and a bigger counter with its hour and minute hands, which displayed the date.
Even though it is not the most well-known of Heuer’s precision chronographs, the model was instrumental in establishing the first significant links between Heuer’s precision chronographs and the automobile and airline industries, both of which would have a formative influence on the company’s future.