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Smarketing by Timothy Hughes, Adam Gray, & Hugo Wicher

Smarketing by Timothy Hughes, Adam Gray, & Hugo Wicher

Mike O'Connor|November 11, 2020| 0 Comments

I’ve been promising this book review on Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing for a while now. It is written by Timothy Hughes, Adam Gray, and Hugo Wicher. It seems like forever ago that I…

Social Selling

Social Selling

Mike O'Connor|September 15, 2018| 0 Comments

SPN reviews the book Social Selling: techniques to influence BUYERS and CHANGEMAKERS Social Selling by Tim Hughes (Author), Matt Reynolds (Author) It didn’t take long before the authors got into the meat and potatoes behind their introduction to social selling. They also…

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