I’ve been promising this book review on Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing for a while now.

It is written by Timothy Hughes, Adam Gray, and Hugo Wicher.

It seems like forever ago that I wrote the book review on Social Selling, which was also written by Mr. Hughes.

Since that review Tim Hughes and I have become friends and he is one of the SPN featured members. I think that is part of the reason why I was a little slow to write this review.

I really don’t like writing book reviews for friends because I don’t want people to feel like that influenced my decision to write it the way that I write it. There have been a few books that were written by friends that I’ll never review for various reasons.

I feel that I would be doing you a disservice by not sharing my thoughts on this book because it is absolutely fantastic in a lot of ways. I like the difference in the writing style that this collaboration team produce. It’s obvious right away that they put a lot of thought into every word.

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing — SMARKETING How to Achieve Competitive Advantage through Blended Sales and Marketing. Buy it on Amazon!

My thoughts on SMARKETING:

This book is a must-read for sales and marketing professionals that want to build a strong and profitable brand in today’s world.

SMARKETING covers a lot of topics and provides a blueprint for stronger collaboration between sales and marketing teams. Things would be smoother for everyone, especially the customers, if more marketing and sales teams followed the advice in this book.

The rapidly changing world that we live in is creating a gap. This gap between educated buyers and old-school-thinking sales and marketing teams grows daily.

Buyers are getting smarter every day. They are also getting more choices and recommendations dues to social media networks. Therefore, it’s important for sales and marketing teams to catch up. Apply the info in this book and you’ll most likely close that gap a bit.

The authors did a great job of providing plenty of food-for-thought for anyone in the corporate sales world. It’s also a good read for anyone that wants to write professional content.

They also covered many topics that relevant to today like where to find the customers, how to begin conversations that sell, and how to build a strong positive brand awareness.

If you’re looking to improve your career this book is a good one to read due to the abundance of thought behind it.

This book would also make a great gift for sales and marketing professionals. Grab a copy on Amazon.

About the Authors

Tim Hughes is a social selling innovator and pioneer and has been mentioned by Forbes as one of the Top 100 Social Sellers globally. Tim was involved in rolling out one of the most advanced social selling programs across 2,000 salespeople in Western Europe. He has advised and helped many organizations achieve their social selling and influencer marketing objectives.

Adam Gray has a lifetime of experience working in digital marketing and has spent over a decade focusing purely on social media marketing. He is one of the founders of Digital Leadership Associates and was formerly the Head of Client Social Media (EMEA) for Oracle.

Hugo Whicher is the Head of SaaS (Software as a Service) at Oracle, where he provides social selling and account-based marketing across a ‘virtually’ merged sales and marketing team.

Make sure to also create an account on SPN and share your book reviews with us. Learn how to submit content to SPN. Make friends with other SPN members.

Here are some other books you may like

Social Selling: Techniques to Influence Buyers and Changemakers

Social Selling

SMARKETING

Scaling Up

Experiencing a Focused Life

Ollie Olson the Ostracized Ostrich

Tina Oliver Reviews Little Secrets by Jennifer Hillier

Little Secrets Book Review — Tina Oliver reviews Little Secrets by Jennifer Hillier. Buy it on Amazon!!

Networking Essentials For Success

Your Leadership Legacy: Becoming the Leader You Were Meant to Be – Book Review

Infinity

Lauren Kiefer — Infinity: A Story of Infinite Love Between Mother and Daughter…Buy it on Amazon!

ROGER UP: THE MISSION READY BLUEPRINT TO CRUSH THE MORNING, OWN THE DAY, AND BECOME THE BEST VERSION OF YOU

ROGER UP - Book Review — This book review on ROGER UP: THE MISSION READY BLUEPRINT TO CRUSH THE MORNING, OWN THE DAY, AND BECOME THE BEST VERSION OF YOU. Book review by Mike O’Connor. Buy the book on Amazon!

Incredible Parent Book Review By Michele Gunn

Incredible Parent Discover Your Parenting Strengths and Raise Your Kids with Confidence. Buy the Book on Amazon!

Your Awkward Life: The Awkward Journals

Buy the Awkward series on Amazon!

You Are A Badass Book

You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life…buy it on Amazon!

6 Interesting Books About Eastern Europe Culture And Traditions

Pathway to Profits

Minimalize to Maximize Your Happiness: Cut the Crap

UNLIKE A BOSS: Positive People Leadership Skills You Wish Your Manager Had

BREAKTHROUGH

#Breakthrough – Unleash Your Remarkable Brand Value, Influence And Authority: Evolve Your Strategy & Marketing Kindle Edition

Before She Disappeared & One Step Too Far Book Review By Tina Oliver

How To Be A Cash Flow Pro : Book Review

How To Be A Cash Flow Pro by Ken “Mr. Biz” Wentworth…buy the book on Amaazon.

The Power of Habit: Why We Do What We Do…

Optimize Your Resume

Soul’s Journey

The Simple Wild & Wild at Heart Novels Review By Tina Oliver

The Simple Wild: A Novel (The Simple Wild, Book 1) Book Review — The Simple Wild: A Novel (The Simple Wild, Book 1) & Wild at Heart: A Novel (The Simple Wild, Book 2). Book series written by K.A. Tucker. Book Review By Tina Oliver!

7 Keys to Navigating a Crisis

How To Make Sh*t Happen

How to Make Sh*t Happen: Make more money, get in better shape, create epic relationships and control Paperback – February 1, 2018

Unf*ck Yourself By Gary John Bishop

Unfu*k Yourself: Get Out of Your Head and into Your Life…buy the book on Amazon.

Drunk Yoga

Escaping the Trap

Book review by Kurtis Tompkins.

Honeymoon in Baghdad

Honeymoon in Baghdad Paperback – June 7, 2018
by Heidi Radkiewicz...buy it on Amazon!

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

Struggling with social media marketing for business? Feeling overwhelmed or don’t even know where to begin? This is the book for you!

500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

It Ends with Us: A Novel By Collen Hoover

A “brave and heartbreaking novel that digs its claws into you and doesn’t let go, long after you’ve finished it” (Anna Todd, New York Times bestselling author) about a workaholic with a too-good-to-be-true romance who can’t stop thinking about her first love.

Lily, a determined and ambitious woman, has overcome adversity to build a successful life in the city. Her world seems perfect when she meets the charismatic neurosurgeon, Ryle. However, Ryle’s emotional distance and Lily’s lingering connection to her first love, Atlas, create a love triangle filled with passion, heartbreak, and self-discovery. As Lily navigates the complexities of her relationships, she must decide between the stability of her present and the allure of her past.

Themes: love, loss, second chances, self-discovery, and overcoming adversity.

SPN is reader supported, some products displayed may earn us a commission. Learn more.

Join SPN to comment or share videos and photos with other members in the social media feed or groups. List your business in the free local business directory too!

How to Talk to Your Cat About Gun Safety

Mike O’Connor

My review on How to Talk to Your Cat About Gun Safety: And Abstinence, Drugs, Satanism, and Other Dangers That Threaten Their Nine Lives. I

You Are A Badass Book

Mike O’Connor

CHECK IT OUT There is a reason why “You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life” is

Traction: Get A Grip On Your Business

Craig Wasilchak

Traction: Get a Grip on Your Business. Buy it on Amazon now! Traction: Get a Grip on Your Business Frustrated by personnel issues, profit struggles,

5 Systems Of Susscessful People (Book Review)

Mike O’Connor

5 SYSTEMS OF SUCCESSFUL PEOPLE: WORKING SMARTER NOT HARDER (Street Smart Entrepreneur). Buy it on Amazon now! I met Scotty Schindler a few years back

Social Selling – A Book Review On The Book: “Social Selling”

Mike O’Connor

SPN reviews the book Social Selling: techniques to influence BUYERS and CHANGEMAKERS Social Selling by Tim Hughes (Author), Matt Reynolds (Author) It didn’t take long before the

SPN Book Review on The Power of Habit: Why We Do What We Do in Life and Business

Review The Power of Habit: Why We Do What We Do…

Mike O’Connor

This is a book review “The Power of Habit: Why We Do What We Do in Life and Business” and some personal reflection. Thank you

Conscious Creativity: Look, Connect, Create

Lisa Jiménez

Get a copy of Conscious Creativity: Look, Connect, Create on Amazon now! SPN is reader sponsored, read our affiliate marketing disclosure for more information. Conscious

How To Make Sh*t Happen – Book Review

Mike O’Connor

“How to Make Sh*t Happen: Make more money, get in better shape, create epic relationships and control” I read this book around the same time

The Reverse Coloring Book

Krisi Miller

The Reverse Coloring Boo k: The Book Has the Colors, You Draw the Lines! This book makes a great for gift idea for kids because

The Encyclopedia of Commercial Real Estate Advice

Craig Wasilchak

Check out this The Encyclopedia of Commercial Real Estate Advice to learn some great tips. The book provides great advice on leasing commercial real estate. Make sure

Good Books To Read – Great Book Reviews & Recommendations

Mike O’Connor

Know of any good books to read? Share your book reviews & recommendations with SPN. Read book reviews and get ideas for what books to

The Simple Wild & Wild at Heart Novels Review By Tina Oliver

Tina Oliver

The Simple Wild and Wild at Heart are part of a three-book series that includes a novella between books two and three. This series is

About SPN Product Reviews & Business Promotion

SPN does product reviews and book reviews in different ways across the site. We encourage everyone to leave business reviews and share their thoughts on whatever they want in the activity feed.

SPN also wants you to write for us. Look at our standards of distribution and read about how to post a blog here.

Make sure to also read our affiliate marketing disclosure. Don’t forget to tell your friends to come buy cool stuff through SPN too!