When shipping a product to your customers, good quality packaging plays a major role. People these days seek for good products. But with products, the quality of packaging materials also matters. The packaging also creates a good impression as much as the products. So it becomes important for you to pay equal attention to the quality of packaging along with products.
Also packaging has a major role to play in your sales. A good packaging leads to a good sale and the opposite happens with the poor packaging. A good packaging attracts the attention of the customers. It creates a belief in them that if the packaging materials are good, the product must be amazing. Hence packaging is as important as products.
These days many wholesale stores are selling packaging materials online and offline. Packaging Midlands is an online store that provides you with packaging materials like strong tapes, double wall cardboard boxes, bubble wraps and so on.
Let us now look at some of the mistakes you need to avoid in packaging design.
#1. Do check if the packaging is durable before shipping
It is one of the most important points that you need to remember. The durability of the packaging gives protection to the product inside it. It won’t create a good impression, if the customers receive a damaged product because of the low quality packaging. It will also create a bad impression on your brand. So it’s better to check the durability of your packaging before shipping. For a heavy and bulky item, it is better to use double wall cardboard boxes.
#2. Before shipping, check whether the packaging is sustainable or not
After durability, it is the sustainability of the packaging materials that matters the most. In fact, being a business owner you should create an example and encourage others to use sustainable packaging products. Sustainable packaging is eco-friendly, biodegradable and recyclable. You can also use labels on the packaging to let your customers know that the packaging is sustainable and they can make use of it in different ways. These days people are more aware about environmental issues. So they prefer to use everything that is sustainable and biodegradable. This will also give a good boost to your sales.
If you do not provide sustainable packaging, then rectify your mistake immediately. Sustainable packaging won’t cost you much. So it is a benefit to you, to your customers and to the ecosystem.
#3. Avoid using complicated design on your packaging
Try to keep your packaging as simple as possible. It will help your customers understand your brands and products. In other words, the more the simple design, the more clear it is to the customer. Don’t overdo it. It will further create confusion. The icons, the colours, the fonts, everything should be simple and clear. It looks presentable. Also it looks professional. It will also help the customers to interact with your brand and products. Also you can take the help of a company providing you with custom logos, packaging and labels.
#4. Do not overload your packaging with excess packaging materials
Overloading of excess packaging materials will reduce the value of both the packaging and the product. It won’t be a good experience for the customers. Moreover, you will be unnecessarily wasting money on resources. Make sure to give a memorable experience of unboxing to your customers. Overloading will only create trouble for your customers. If you overload your packaging with excess packaging materials, it will make your customers impatient during the unboxing time. Further this will lead to disappointment. So it is better to add simple and quality materials that give good information about your brand and products.
#5. Avoid typographical mistakes
It is better to proofread the words typed on the packaging material before shipping products in it. This will prevent you from losing trust in your customers. You should always be careful about the spellings and the grammar on the packaging materials before using them to pack your products. Moreover, it also gives a professional vibe. It makes your customers trust your brand and the products. Also it helps you in improving your sales.
Packaging materials play a major role in your business. They not only protect your products during transit, but also create a good impression on the customers. They also play a major role in popularizing your brand. So a durable, sustainable, simple and chic packaging is a must for your business. Materials like double wall cardboard boxes, strong tapes, logos, brand tags, bubble wraps and so on should be there in your list.