I’ve been promising this book review on Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing for a while now.
It is written by Timothy Hughes, Adam Gray, and Hugo Wicher.
It seems like forever ago that I wrote the book review on Social Selling, which was also written by Mr. Hughes.
Since that review Tim Hughes and I have become friends and he is one of the SPN featured members. I think that is part of the reason why I was a little slow to write this review.
I really don’t like writing book reviews for friends because I don’t want people to feel like that influenced my decision to write it the way that I write it. There have been a few books that were written by friends that I’ll never review for various reasons.
I feel that I would be doing you a disservice by not sharing my thoughts on this book because it is absolutely fantastic in a lot of ways. I like the difference in the writing style that this collaboration team produce. It’s obvious right away that they put a lot of thought into every word.
My thoughts on SMARKETING:
This book is a must-read for sales and marketing professionals that want to build a strong and profitable brand in today’s world.
SMARKETING covers a lot of topics and provides a blueprint for stronger collaboration between sales and marketing teams. Things would be smoother for everyone, especially the customers, if more marketing and sales teams followed the advice in this book.
The rapidly changing world that we live in is creating a gap. This gap between educated buyers and old-school-thinking sales and marketing teams grows daily.
Buyers are getting smarter every day. They are also getting more choices and recommendations dues to social media networks. Therefore, it’s important for sales and marketing teams to catch up. Apply the info in this book and you’ll most likely close that gap a bit.
The authors did a great job of providing plenty of food-for-thought for anyone in the corporate sales world. It’s also a good read for anyone that wants to write professional content.
They also covered many topics that relevant to today like where to find the customers, how to begin conversations that sell, and how to build a strong positive brand awareness.
If you’re looking to improve your career this book is a good one to read due to the abundance of thought behind it.
This book would also make a great gift for sales and marketing professionals. Grab a copy on Amazon.
About the Authors
Tim Hughes is a social selling innovator and pioneer and has been mentioned by Forbes as one of the Top 100 Social Sellers globally. Tim was involved in rolling out one of the most advanced social selling programs across 2,000 salespeople in Western Europe. He has advised and helped many organizations achieve their social selling and influencer marketing objectives.
Adam Gray has a lifetime of experience working in digital marketing and has spent over a decade focusing purely on social media marketing. He is one of the founders of Digital Leadership Associates and was formerly the Head of Client Social Media (EMEA) for Oracle.
Hugo Whicher is the Head of SaaS (Software as a Service) at Oracle, where he provides social selling and account-based marketing across a ‘virtually’ merged sales and marketing team.
Here are some other books you may like
Here are some gift guides with gift ideas for men, women, teens, and kids…
Gifts For Women, Gifts For Men, Gifts For Mom, Gifts For Dad, Gifts For Teens, Gifts For Kids, Gifts For Geeks, Home And Office Gift Ideas, Furniture Deals, GiftsFor Athletes & Fitness Nuts, Gifts for Gamers, Man Cave Gift Ideas, Kitchen & Cooking Gift Ideas, Clothing For Cool People, Jewelry & Accessories Gift Ideas, Shoe Lovers Gift Guide, Gifts For Pets, & Work From Home Essentials
Also on SPN – Social Media, Business Directory, Blogging
The SPN project was made to spread golden rule awareness and to help people.
We all have our good days, bad days, tough days, and impossible days. The things we do and say matter to those we come in contact with. We can help people by just spreading the golden rule.
Let’s pick some people up, help them out, and do what we can to help us all rise together.
SPN helps people build their professional networks so they can build their brand. Building your network with SPN will also help your website, videos, blogs, and more rank better online. You don’t even have to use our marketing services.
Let’s grow together!
Register an account, then list your business, make friends, and share things in the activity feed that you want people to see. You can also contact us with any questions or concerns that you may have at any time.
Thank you and have a great day!
You can easily configure your SBCGlobal email account to your iPhone if you never want to miss important emails from work, even if you are away from the office. However, it will be difficult for you to access your SBCGlobal email from the iPhone if there are network or server errors. But you don’t have to worry since you can call the sbcglobal phone number and speak to a certified expert to fix the problem. You can also go through
As soon as the client leaves your office after the initial intake, it is usually best to send a preservation of evidence letter to the potential defendants. The letter should demand that the defendant “please retain any and all evidence and communications relating to this incident, specifically including, but not limited to the [name the instrument of injury] involved in [client’s name] injury, and any moving pictures or still images of the area in which the incident occurred.” If you
In addition to being an Author/Proofreader, I’m also a positivity promoter. I work behind-the-scenes with the We Are The World Blogfest (WATWB) group of bloggers. They not only share stories from around the world they write them from almost every continent. They generally share their positive stories that include human resilience the last weekend of the month. Please stop by our Facebook and Twitter pages to see what happens to roll in. Other SPN articles you may like:Rescue One
You’re spending your days working 9 to 5, then suddenly it hits you – you can have your own business. You start brainstorming, researching the data and statistics, find the info that even though 61% of consumers still purchase on a physical location, 31% is turning to online shopping. And 31% may not be such a small number. With the daily progress of the internet, the e-commerce industry is on the rise. Rough estimates are that there are 24 million e-commerce
Other SPN articles you may like:MARIETTA CONCRETE SERVICESStress Relief Tool – Declutter Your EnvironmentTOLEDO TOW TRUCKDon’t Be Afraid To Learn A LessonBest Online Marketplaces for Selling Your Products in the UAEHow To Use LinkedIn To Grow Your Business & BrandHow SPN HelpsLearn about the MAYO CLINICWhat Is The SPN Project? Social Networking LeadersUnderstanding Network Switches
Best bank in India to open zero balance account in 2021. Zero balance account opening bank in India. Zero balance account does not require any deposit or maintain minimum balance. No need to visit any bank it is free and 100% online process. Now in India most of the banks are providing online and instant savings account. Banks like DBS Bank, IDFC Fast, Paytm Payment Bank, RBL Bank, Kotak Mahindra Bank, Axis Bank ect. #1. Digibank by DBS Free Internet
Add your listing to SPN local business directory and social media marketing website. SPN will help you build your brand with our members. This site will also help you rank your site and business better in your local search engines like Google.
The more information you put in the business directory the better your business will do. Add images, videos, hours of operation, and all the other important info. Invite more customers to your business for free creating a social media profile and listing your business on SPN.
Browse SPN business listings by country
Start promoting your business today…
Follow SPN on Social Media