The basics of how Google’s search engine worksEveryone that uses the internet knows that Google is the place to go to get the answers you want. What most people aren’t sure of is how Google finds the information it puts up at the top. Google does share a lot of facts and advice on how to structure your website content. However, they also keep the specifics to their algorithms a big secret. It’s a big secret so people don’t learn how to abuse the system. Google also comes down hard on websites that they think are trying to game the system. They do this because that integrity is what keeps us all coming back to Google when we need answers.
Spider software that crawls the worldwide-webMost search engines have spider software that crawls the worldwide-web. Most search engines also have a large index of keywords. However, Google is the best out there due to the way it ranks search engine results page (SERP). Google uses a trademarked algorithm they call PageRank because it assigns each web page a relevancy score.
No one besides the folks at Google knows exactly how their PageRank works. However, some of us have a pretty good idea of the main factors Google considers.
What is SERP?The SERP acronym stands for “Search Engine Results Page”. The higher your SERP the higher your webpage is up on Google. Everyone wants to have the best SERP so more people see their products or services.
What is PageRank?
PageRank (PR) is the first algorithm Google uses to evaluate web pages to determine the SERP. The higher your PR the higher up in the SERP you will be. A website with a PR of 87 will most likely pop up on Google before a website with a PR of 12. Google uses many things to determine a website’s PR. Some of the things that Google considers are reviews, social media bookmarks, backlinks (links pointing back to your site), and bounce rate (how long people spend on your web page) among other variables. The exact formula that Google uses to determine PR is secret.Google’s search engine is very complex and there are thousands of different factors that are taken into account. It’s one of the biggest secrets in the world because few people know how it all works for sure. However, there are many things that a good Search Engine Optimization (SEO) service provider can use to produce solid results. An SEO company that can’t explain PR, SERP, Backlinks, or many other things you don’t see on this blog should not provide the service.