Social Media is about reaching out to people and seeing how you can help them
(Video Transcript Below) 2 mins

Hi, Phil Aston here from Genius Loci Media.

Whatever you do for your online activities, be yourself. There are no quick fixes or magic buttons or a website layout that’s going to suddenly change things, or a set of magic words that’s going to manipulate people into doing something they don’t want to do.

Try always to see the people you are trying to market to as yourself. Would you follow what you are putting out in front of them?
Would you think it was a good deal?
Would you think that what you are saying comes across as being trustworthy and authentic?

Whatever you do, also don’t just keep looking over your shoulder at what other people are doing. So don’t follow, but lead.

Be yourself, come out from behind your logo, get in front of a camera, just talk, and remember that some things that you might be doing, especially on your website or through SEO might be attracting people who are at a certain stage of your sales funnel, where they’re going to be looking for what you’re offering.

On social, it’s different. You’re nurturing. You’re finding people that have never heard of you or haven’t even thought about your products and how it may help them.
So you are slowly bringing them on board. Think about establishing a community, a Facebook group, not just getting people to like your posts. Chat, talk, engage. Social is all about building communities.
You might see your website as your mothership and that everything revolves around it. That time has has gone. It is now about different avenues of getting people to pick up the phone, send you an email or send you a message.

Some of them may come by your website, some of them may come via ja messaging app or via social.
So you need to have everything covered, but don’t always think there’s a quick fix. Just be genuine and think about adding value and reaching out to people and seeing how you can help them.

I hope that helps. And if you want any help at all with your online marketing, just get in touch with the information below this video and I’d be delighted to talk to you. Thank you.

Phil

Phil Aston
Genius Loci Media
http://www.geniusloci.co.uk
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