SPN

DM me for more info or to book a session.

http://www.markweathers.co.uk/

👇🏽
Your brand can suffer if you don’t have beautiful effective videos that deliver the aims that its marketing requires.

As a video content producer, I can support owners of lifestyle brands with their video content creation that helps improve their brand awareness.

Per short-form video clip/per project from £875 – done-for-you content creation.

Gorgeous video, tailored video made with my experience, love and passion for high-end video.

If you know of anyone who would benefit from this or if this is something you’re interested in yourself then all you need to do is drop me a message to find out more.

#mwvideo #videoproducer #content

Agree or disagree: The purpose of marketing is to make sales superfluous?

*Quote via Economist Peter Drucker,
#mwvideo

Some questions to be ready for if you want to work with me.

Your aspiration: What do you want to achieve with a video campaign? What is the brands ICA?

Current status: What are you doing currently with video and what are the current statistics?

What are your brands KPIs: How would you tell if your video campaign is successful?

What’s are the expected timeframe for various milestones?

Future/follow-up plans: How are you going to follow up this video campaign?

Working together is all about communication and good communication should start from the outset.

Thoughts?

#mwvideo

When you repurpose you stretch your dollar.
.
A video can be repurposed

A 60 minute or even a 10-minute long video clip can be cut into smaller chunks of video by a talented video creator.

You can even strip the audio and use that in an audio-only medium such as a podcast

So never think video is expensive it builds know, like and trust which is invaluable in itself and it can be remixed or repurposed or reused in so many different ways, stretching your dollar.

Let me know your thoughts in the comments below.

Slots available this week

http://www.markweathers.co.uk/

Reasons to consider video

1. Your market loves to see videos

2. Video as a very powerful marketing tool
3. You can use video to increase your sales, 
4. You can use video to build brand awareness 
5. You can use video to build trust
6. You can use video keep your current clients educated and informed

If you want more information this and to become expert on video for your business join my free email list and pick up a free pdf: 35 Video Ideas for Your Brand while you’re there too.

http://bit.ly/freeprotips_via_email

Will these 20 video ideas ever rule the world?

The ideas are:

🚀 Social video
🚀 Product or service video
🚀 Video diary
🚀 Commercials
🚀 Promotional
🚀 Product video
🚀 Case studies
🚀 Testimonials
🚀 Brand video
🚀 Client spotlight
🚀 Instructional videos
🚀 Tips/tricks
🚀 Events
🚀 On-boarding videos
🚀 FAQ
🚀 Updates / PSA
🚀 Product or services review
🚀 Say Thank You
🚀 Recruiting videos
🚀 Bloopers
🚀 Lives-streaming

Maybe, maybe not but they could help your brand reach its marketing goals.

Which one(s) would be a good fit for your brand this quarter? Let me know in the comments or DM if you want help/

👇🏽
Your brand can suffer if you don’t have beautiful effective videos that deliver the aims that its marketing requires.

As a video content producer, I can support owners of lifestyle brands with their video content creation that helps improve their brand awareness.

Per short-form video clip/per project from £875 – done-for-you content creation.

Gorgeous video, tailored video made with my experience, love and passion for high-end video.

If you know of anyone who would benefit from this or if this is something you’re interested in yourself then all you need to do is drop me a message to find out more.

#mwvideo #videoproducer #content

👋
To those of you who I have added as new connections recently, you’re probably seeing me pop up in your feed and wonder what I do.

I help lifestyle brands to raise brand awareness using gorgeous video.

All done for you and without any headache. I consult also, helping out with strategy or video ideas.

Here on SPN, I post from time to time

Anything to do with video, media or strategy I will share with you and also some stuff that’s nothing to do with video.

Feel free to message me and I can probably help.

or… forward you on to one of my connections who can.

2020 hasn’t gone exactly as you planned and we all know why. 

So how can a brand video or social video help you increase your companies profile & revenues and what should be your plan of action for your business?

If these are questions that need answering, book a session.

Slots available this week
#mwvideo

Do you know how long the average attention span is in 2020?
Will that number go up next year or will it go down?

I could not find the data for 2020 but five years ago the Technical University of Denmark suggested our attention had dropped from a whopping 12 seconds in the year 2000 to around 8.5 seconds in 2015.

It can’t be much better in 2020.

None of us needs to wonder why this is
There are so many social networks
Abundance of information
Smartphone adoption
So many media channels
yada yada….

I not here to argue any of this is bad for society but it’s certainly bad for your business.

Competition is fierce for your customers’ attention.

Most people have access to 5 devices and endless choice.

That’s why it more vital than ever to fight for your consumers’ attention

When using video in your marketing plans make sure it is compelling, make sure it hooks in first few second.

Improve your chances of getting your message across.

How does your business cope with combat shortening attention spans? Let me know in the comments

#mwvideo #videomarketing #videocontent

Did you know video marketing = Profit?

Brands like yours use video marketing to increase sales and therefore their ROI. They also use it to build brand awareness and to build the know, like and trust factor.

They use video on YouTube, Instagram, LinkedIn, Facebook and on their own website.  Video is a visual format that is preferred by your audience.

Why not get started with video today. Video marketing is increasing in 2020. So get involved!

DM me for more information and advice.

👇🏽
Your brand can suffer if you don’t have beautiful effective videos that deliver the aims that its marketing requires.

As a video content producer, I can support owners of lifestyle brands with their video content creation that helps improve their brand awareness.

Per short-form video clip/per project from £875 – done-for-you content creation.

Gorgeous video, tailored video made with my experience, love and passion for high-end video.

If you know of anyone who would benefit from this or if this is something you’re interested in yourself then all you need to do is drop me a message to find out more.

#mwvideo #videoproducer #content

Hello to every one in my network and those soon to be connected!

Have a great rest of the week! 

True or false: VanyerMedia CEO Gary Vaynerchuck says every business should think and act like a media company?  Thoughts?   

#mwvideo #mwstrategy

Recording a Zoom interview video?

What are the must-haves?

You know those side by side interviews recorded over Zoom that you want to use in a video podcast?

Do you want to spruce it up?

Try one or all of these post-production tips the next time you do one.

🚀1: Subtitles. Add them!
🚀2: Interviewee name and some information from their Linkedin headline
🚀3: Summaries of the points made throughout the interview
🚀4: Use video plugins to bring up the colours that are washed out from the Zoom calls
🚀5: Use a decent mic preferably or use audio plugins to try and make the sound more pleasant.
🚀6: Add an ‘end card’ with either your logo, brand, CTA or contact details.

Anything else? What else do you like to see in a Zoom interview video?

FYI: DM if you want your Zoom video post-produced.

http://www.markweathers.co.uk/

True or false:

A brand should know the answer to the question ”rate your experience” that they ask when clients or customers unsubscribe’ or when they stop using their service?

For me if I unsub from an email, they should already know by the fact I am unsubscribing that maybe it isn’t very good or it wasn’t the right fit for my needs. Then again it all depends on who is asking and how they asking, if its a quick bit of feedback towards the end of a conversation about some service I’ve paid for then yep, I will give it to you.

Is this something you ask your client when they finish using your service?

Do you ever rate a brands experience when asked, to help them improve their offering?

#mwvideo

(*Inspired from a tweet via R/GA)

Feeling put off by what it cost and the effort it takes to create brand videos? 🤔

Do you feel frustrated that other brands have highly polished videos on their the websites and other marketing channels but worry if you tried the same thing you will be lead down a rabbit hole of endless execution and out of control costs? I totally understand how you feel but video doesn’t have to be a drain on your money or your time. I’ve helped my clients to get the video they need that is on-brand with very little effort or overhead on their part.

🚀Tip 1: Determine your budget, Know your target audience, your overall goals for your brand when it comes to video and have a basic grasp of what you want in your video.
🚀Tip 2:Know what your measurement of success is. Conversation rate? Social Interactions? Watch time?
🚀Tip 3: Find a content creator/video editor/producer who is ‘on brand’ and knows how to bring your
ideas to life.

Bonus points if they know strategy and distribution. Have you worked with someone who helped you with video content? Did it save you a bunch of time?

If you are struggling with video send me a message I can help!

http://www.markweathers.co.uk/

There are one billion
users on
YouTube,
which is almost one-third of the total of all internet users.

By using a video you will reach this audience, drive clients to you and skyrocket your brand profile at the same time.

Stand out from the crowd with dynamic, gorgeous video.

As a video content producer, I support owners of lifestyle brands with video content creation that helps improve your brand awareness.

There are so many eyeballs watching video currently because of everything that is unprecedented happening in 2020 you will miss out if you don’t get your brand on a screen there too.

If you know of anyone who would benefit from this or if this is something you are interested in, then all you need to do is drop me a message to find out more.

Set your brand apart.

Does your brand have a video channel?

Vlog versus blog?

A vlog or blog can be used to get your business more visibility.

A blog is written content usually in the news/updates section of your website

A vlog’s medium is video. They are the same thing but vlogs tend to be about daily activity whereas blogs tend to be favoured for a write up of areas of expertise and interest.

You have to work out which medium, blog, vlog or both would make the biggest impact on your brands marketing goals or where your audience prefers to consume stuff.

Vlogging and blogging are both relevant but if you want to increase, know, like trust and emotion with your brand quickly then you won’t do that with just blogging.

Are you adding a vlog/regular videos or blogging to your marketing channels this year?

Got any questions? DM to let me know.

The Four Horsemen of procrastination are:

Napping
Snacking
Social Media browsing
and Minor Chores.

I do admit to a 15-minute nap during the day between video edits.  I don’t class that procrastination I call that a a ‘strategic’ nap haha but what about you? Did one of the four horsemen come to visit you today?

#mwvideo

True or false: Every business should think and act like a media company as Gary Vaynerchuck says?  Thoughts ?   #mwvideo #mwstrategy