@irinab active 6 months ago



Irina Borissova


San Francisco

About Me

I am an SEM Marketing Professional with 14+ years of experience. I have contracted and worked for companies like Microsoft, Macys.com, Travelocity, and Geary LSF (marketing agency) and Giant Creative Strategy where my responsibilities included Planning & Managing multi-million dollar Paid Search budgets, optimizing promotional calendars, Media Plans, conversion events, and online & offline sales, providing weekly & monthly performance analysis, performing & reporting on organizing ad copy, landing pages, and network tests. 
I’ve collaborated with SEO teams, forecasted traffic & sales results, managed & trained small teams, achieving profitability, and setting objectives & strategies. 
I am proficient in Kenshoo, Marin Software, AdWords, Bing and Yahoo, Google Analytics, Basecamp, Salesforce, and Coremetrics Reporting just to name a few.

Good understanding of the synergy between SEM, SEO, and Social/Display marketing models.
I can be hands-on with media management, but also can provide a strategy at higher levels.

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