Powerful Marketers Know:
1) Tactical marketing tools are not a strategy. They are what’s used to implement and execute a strategy
2) Executing tactical marketing tools without a clear strategic plan including precisely defined objectives and desired results rarely leads to victory.
3) To have clearly defined objectives and desired results requires deep understanding of your competitors, customers, and channel partners. This includes how you differentiate in relation their issues, needs, and wants.Spending a fortune to grow leads, connections, web traffic, implement CRM or sales enablement tools, web sites, e-commerce platforms, and more without a clear plan is like hunting a swarm of mosquitoes with a shotgun.