SPN

this is one to watch.. AI can make a massive change in your growth

Episode 23: AI (Artificial Intelligence) super-accelerates distributor sales with Benjamin Cohen – YouTube

https://youtu.be/ris_7QFtblE

This is a must watch episode with CEO, Benjamin Cohen to help better understand what AI (artificial intelligence) actually is and how it will help your sales…

Know your customer then know what to do with that information to build true targeted strategies.

Know your customer then know what to do with that information to build true targeted strategies.

Know your customer then know what to do with that information to build true targeted strategies.

Episode 3.. enjoy, like, and please subscribe

Episode 3: A conversation with Berta Medina about the power of coaching and finding a qualified one. – YouTube

https://youtu.be/OdpFP-fIKrk

Post Covid, LinkedIn was seemingly flooded with millions members changing their title to include the word coach or consultant leaving the question, ” Are the…

episode 4 

episode 4 

If you ever wanted to know how to utilize brilliant photography in your marketing materials, this is a great educational watch.

Todd Joyce discusses how to utilize professional photography for marketing our businesses – YouTube

https://youtu.be/puoKbRgaZPQ

Todd Joyce, of Joyce Photography and Optic Lizard production joins us in a conversation to help understand the power of professional photography and video pr…

how do you find a real coach among a field of posers that talk the talk but lack the experience to walk the walk.. 

EPISODE 1: Fangledcast conversation with Monte Clark: helping find your superior Social Media Coach – YouTube

https://youtu.be/LLzinwzMFfU

Monte Clark of Relevant Marketing Solutions joins the Fangledcast conversation to discuss how coaches can help you to grow your business through Social Media…

https://www.youtube.com/channel/UCm7Pu6t9UfklPa9aEdx0iLA  please consider subscribing to the new podcast.  2 episodes up and many more coming soon.

Why re-brand? Can a re-brand help?

Prunes offer definitive proof that branding matters!

Years ago prunes were the BUTT of jokes. (pun intended) It was dried fruit people associated with constipation relief, old people with gut issues, and other poop related jokes.

Interestingly, medical research lead to a 2010 ruling in the EU stating \”insufficient evidence\” that prunes are in fact a laxative but the perception remained that they would. Other research still disagrees with these findings so the controversial Shakespearean \”to poop or not to poop\” with prunes battle goes on..

Smart marketers from the prune lobby (yes, prunes have lobbyists.. kind of a crappy job if you ask me) decided that selling prunes as prunes would only get the elderly demographic and be considered \”Old Folks Food\” to everyone else.In the 2000s, they started a massive re-branding campaign hoping to grow by expanding the demographic. Today you will find “dried plums\” instead of prunes on most supermarket packaging.

Since then, sales or this liberating fruit have grown exponentially and the market is no longer dominated by the elderly.

So if you or someone you know has some dried plumbs in their snack repertoire, know that re-branding gets results.
#marketing #branding #fangled

Powerful Marketers Know:
1) Tactical marketing tools are not a strategy. They are what’s used to implement and execute a strategy
2) Executing tactical marketing tools without a clear strategic plan including precisely defined objectives and desired results rarely leads to victory.
3) To have clearly defined objectives and desired results requires deep understanding of your competitors, customers, and channel partners. This includes how you differentiate in relation their issues, needs, and wants.Spending a fortune to grow leads, connections, web traffic, implement CRM or sales enablement tools, web sites, e-commerce platforms, and more without a clear plan is like hunting a swarm of mosquitoes with a shotgun.

#fangled #marketing #globalmarketing #tacticalmarketing #strategicmarketing

Your brand is the heart and soul of you or your organization.Do you want only basic recognition or to inspire voracious advocates who love doing business with you, tell the world how great you are, and can’t wait to be part of what you do next?What will you do today to strengthen your ability to convert everyone you meet to become an advocate for your brand?

Solving problems is what sales is all about.  If you have to first create or invent a problem for your product to solve, welcome to an uphill battle.