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Doyle "Strategy" Buehler posted an update a year ago ·
For your light weekend reading consideration… What Does Your Brain Really Think About You?
Your brain may not actually tell you, unfortunately, if you leave it up to ‘it’.
Cognitive biases are these ‘holes’; these things that sometimes seem to always get in your way. They are our own obstacles that if we don’t or can’t see them, they will continue to perpetuate – missing opportunities, seeing the changes in perspectives, and knowing what to do next.
Here’s how to see them and do something about them.
A cognitive bias is essentially a mistake in our thought process that can skew the choices and judgments we form. Some of these biases stem from our memories, some are tied to our perceptions, and others are linked to what we focus on in the environment around us.
Unnoticeably, these biases can change our understanding and thinking about the world.
They can notably alter our evaluation of risk and uncertainty – two crucial factors when developing a strategy or a concept for a business as an entrepreneur or consultant.
For entrepreneurs & strategic consultants, comprehending these biases can provide a crucial edge.
What does an understanding of #CognitiveBias do?
It can equip you to make better, more insightful decisions, and formulate more effective strategies for your business, if you can recognise it, that is.
How can it affect your ability to create a brand strategy and story for your business?
A lot. Here’s how…
#brandstrategy
#brandstory
#strategy
#leadership
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What You Think You Already May Know About Cognitive Biases...May Be Wr
What You Think You Already May Know About Cognitive Biases...May Be Wrong For Entrepreneurs, Consultants & Strategists What is a Cognitive Bias? A cognitive bias is essentially a mistake in our thought process that can skew the choices and judgments … Continue reading