• Doyle Buehler posted an update 1 month, 4 weeks ago ·

    This is where the shift starts, and the Digital Expedition begins.Not every business can make this shift. We need to change how we think about business, and create real-time, connected and adaptive digital challenger brands.We need to power business out of the digital darkness. Harness the real power of digital. We need to elevate digital challenger brands and adaptive businesses to become aligned and shifting UPwards in this disruptive digital economy. And, we need to engineer digital assets for challenger brands to thrive in this disruptive digital economy, in creating a digital ecosystem that is second to none.We need the new CEO of the 2020’s to become The Chief Expedition Officer. One who can strategize, plan, organise and implement. One who can recognise the liminal space and make a clear “flight plan” forward, for the next approach at the next destination. One who can equip his team with everything that is needed for this digital expedition – the steps, the strategies, the basecamps, the learnings. And, more importantly, one who can lead the digital expedition through what is certain to be a difficult mission, to the point of certainty and beyond.It is one of the most challenging times in history. Not just for people, but also for business. We need to become Digital Challengers and Digital Leaders – not just digital followers anymore.The new Digital Challengers, the new Expedition Leaders and the Chief Expedition Officers need to provide new and structured direction – we are in a new “expedition of experience, delivery and value creation the world over”, and this is where the journey starts.#leadership

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