How can you power business out of the digital darkness? We need more digital challenger brands and adaptive businesses. We need to engineer digital assets for brands to thrive in this disruptive digital economy. What we really need is to build an expedition to get us there.
By Doyle Buehler We are at the base of Mount Everest, looking upwards, and have little idea how we really got here, or what we need to do next. There is an insidious realization that we are, in fact, at the edge of a new expedition.