Terry Bean

Terry Bean is the SPN member of the week due to his history of paying it forward and helping others. His book, Be Connected, is a guide on how to network better.

Craig Wasilchak: Above all Terry, the readers would like to understand what is your true mission here on social media?

Terry Bean: My social media mission is 3 fold.
1. Social media improves my ability to help others due to how easy it is to connect. You can connect with more people faster online and do so without geographic limitations. Connecting online is a great way to figure out which people you should develop deeper relationships with.
2. Social Media is also a great way to extend my personal and professional brand. I use social media, so people have an easier time finding me through the content I share. Effective social media use also helps you stay relevant and remain in front of your audience.
3. Learning through platforms is a great way to learn. You can connect with or follow experts, your competitors and anyone else who can help you grow.

Craig Wasilchak: In addition to the serious side of your life, Do you have a fun or unique unknown gift or talent that you can share with everyone?

Terry Bean: I can listen to anyone talk about anything for like 5 minutes straight without interrupting them.

Craig Wasilchak: Tell me about you and your business, therefore we can get to know you better.

Terry Bean: Onenie.com is a publishing company. We focus on creating and co-producing shows, events, podcasts, concerts and other pieces of content that people find interesting.

We do this to provide the brands we work with new ways to reach their target customers through sponsorship and other strategic relationships.
We also network with influencers and consult with SMBs (small-medium business) to help them succeed.

Terry has always been a people person. He also understood the value of having a strong network early on in life.  This was due to his strong observation and listening skills that he is now known for.

Networking was also an important part of his job as a headhunter in the beginning of his career. His natural networking skills became some of his best professional tools, so he hones them.

Terry made the decision to return home to Detroit in 2000 and began building his current network. It turns out that was one of the best decisions in his life.

He was making new connections like crazy by engaging a lot online and at community events. His drive and activity led to him starting Motor City Connect in 2006.

Motor City Connect is one of the first networking groups to have live events and a social network website. It wasn’t long before Terry began producing TEDx conferences. Terry’s conferences are also among the long-running and largest TEDx has had.

His activism and work even led to an award from President Obama, so this is interview is an honor for me.

Terry Bean – the personal side

I love spending time on the water and have been an avid water skier since I was 12. My love for paddle-boarding took over the last 5 years or so. I’ve been paddle-boarding over 100 times during the last 6 months.

My wife and I have a soon to be a 16-year-old daughter who will likely have a driver’s license in December. I’m really open to any advice on this topic. I also LOVE the Simpson’s, working out and learning from my own actions and processes.

Terry Bean – An entrepreneur at heart

I know some folks who are lifelong entrepreneurs. You know the folks who were delivering newspapers at 11 or shoveling snow at 9. I’m not that.

In my heart, I’m most akin to a teacher but didn’t like the income restrictions. This led me to take a sales job early on before I got into recruiting. It was recruiting that lead me to develop my knowledge of networking. My time in recruiting also led me to write a book and speaking engagements.

The experiences tied with years of community building lead to my current role of publisher, producer, promoter, and partner at onenie.com

Craig Wasilchak: What are three things you did on social media in the last 60 days that made you feel good about yourself?

Terry Bean: Last week, I shared Jacob Levy’s post saying he was looking for a new gig. I also try to highlight a handful of people every Friday, so they can grow with my network. I was able to introduce two international real estate professionals that never would have met the other day, so that was awesome.

Craig Wasilchak: My readers want to know who are the TOP 6 Social Media friends that have helped you grow the most on social media?

Terry Bean:

  1.  Janet E. Johnson and I do a podcast together and continually cross-promote each other.
  2. Charlie Wollborg was the 1st to tell me about Twitter in 2007, curates TEDxDetroit and is still one of my social media idols today.
  3. Brenda Meller continually pushes me to up my LinkedIn game.
  4. Keith Stonehouse has invited me to speak at his events a bunch and then promotes me online numerous times. His exquisite use of Facebook still inspires me.
  5. Frank Agin originally taught me about networking 20+ years ago and social media is the fastest most productive way to network I know.
  6. Boyd Rudy is one of the best social media for business users I know. He sells homes and owes a lot his success to how well they market online.

Terry’s memorable moments

Craig Wasilchak: What favorite organization or group do you belong to and why is it your favorite?

Terry Bean: Motor City Connect– While I’m biased, I often hear from networking novices and pros alike that it is a very enjoyable networking experience.

Build your Motor City Network

Craig Wasilchak: What is one piece of wisdom that you received, that changed your life forever?
Terry Bean: My father told me a piece of business advice early on. He would say, “Run to your customers with bad news and walk to them with good news.” This was profound to me and applies to all aspects of life.

Craig Wasilchak: How do you find inspiration?

Terry Bean: The only way you can. By getting quiet enough to hear it. Seriously, I find inspiration frequently because I learned how to let it flow through me. It’s a combination of meditation and consistently seeking to be inspired. Curiosity and asking questions goes a long way toward finding what inspires me.

Craig Wasilchak: What would you say to the 12-year-old version of yourself knowing what you now know?

Terry Bean: I read the book “Don’t sweat the small stuff…and it’s all small stuff” when I was 16 or 17. That was a lesson that has been instrumental in my life. I’ve long said that the book “The 4 Agreements” by Don Miguel Ruiz should be required 6th-grade reading. Maybe I’d want a younger me to know these lessons too.

Craig Wasilchak: Quotes make us stop and think. What is your favorite quote?

Terry Bean: I’ve long said: “I’ve never learned anything new with my mouth open”.
Another one I really like is: “The people who try and bring you down are already below you” – not sure who said it…I first heard it on a Lauren Sanderson song called Dear Universe.

Craig Wasilchak’s Caffeinated Questions:

1. What book or podcast have you read/listened to in the last 90 days and what was your biggest takeaway from it?

Terry Bean: I’ve been listening to Joe Rogan Experience like a fiend ever since Elon Musk smoked weed on the show. The biggest takeaway is to be more like Joe: Far more observant and shut your mouth when others speak. If you really want to expand your mind listen to his recent episode with Eric Weinstein. It is awesome.

2. If you could drink coffee with anyone that has ever lived but is no longer living…
a. Who would it be? My dad
b. What would you talk about? Current events in my personal and business life and more importantly what happens after death.
c. Why? Because he has the most awesome way of “seeing all the angles” and being able to provide clarity.

3. If you could drink coffee with anyone that is alive today…
a. Who would that be? Joe Rogan
b. What would you talk about over coffee? Human interactions, devil’s lettuce, the power of fun, why it’s important to satisfy your needs for a fulfilled life and whatever else he wanted to discuss.

4. Who is your typical client?

Who we work with and who pays us is a bit different. As I mentioned earlier, we leverage published content to help brands reach their target clients. These brands are usually B2C (business to consumer) and looking to gain market share on the number 1 or 2 companies in their industry.

The other folks I LOVE to connect with our influencers and content creators. We end up paying them so they like us even more.
Interested in connecting on either front…terry@onenie.com


  • Thank you @craigwasilchak! Another great article on an SPN member. @trybean – Thank you for opening up and sharing more about yourself! The article does give us a peak at who you are as a person and what it is you do. My favorite line in the article is “I never learned anything new with my mouth open.” I have never heard that before and I am letting you know now that I am going to use it!!! LOL Now, make sure and check all your notifications and accept all those requests to connect!!!

    David Smith

  • Thanks for this great interview and article @craigwasilchak, I found some books to go and read, podcasts and have booked mark a few sites. Learning more about how to use social media is on my to do list for this year. Thank you!

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