Reaching new and existing customers is very important in the continuous growth of your brand.
I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program.
What you want to achieve with Reach…
📌 Attract new customers
📌 Have an Omni-Channel approach – all channels working together
📌 A coordinated marketing content calendar
📌 New to the brand – engage with welcome series – beginning of your lifecycle programs
📌 You want customer data – give them a reason and incentive to engage
📌 Get them to order 1st time – download app/create an account
📌 Get them to order the 2nd time
📌 Move them from Reach to Retain
It seems like an easy process, but many brands struggle even at this stage.