SPN

Social Media and Your Brand, Using Social Media to Listen for Building Long-term Loyalty

The last few months have brought so much change. Change for the way brands talk to their audiences and change in the way that audiences and customers engage back with the brand.

Today, let’s talk about your brand and social media.

Many brands today are just pushing messages out to the masses, there is no targeting and the expectation is an immediate sale or transaction

That is fine but you are missing the power of social in building that long-term customer loyalty.

Your audience is not static and they have content and brand expectations.

Use social to your advantage – understand who your audience is and what their channel preference is.

Create content that is relevant to the audience and personas you have identified.

The following are all activities that should be part of your everyday social presence that help build long term loyalty.

Listen, engage with your audience, provide value, be consistent, build community, have a two-way relationship, reward feedback and look at your social audiences as real-time focus groups always giving you feedback.

If you are able to do these things, you will build real brand loyalty and have a much stronger relationship with your audiences.

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Check out our latest B2The7 Quick Bits video in which we talk about your brand and social media.

Subscribe to our YouTube Channel while you are there. (https://www.youtube.com/user/Bernfuss)

Making the most of social as an individual or brand…

How do you find social success?

Spend some time finding those peeps that mirror your interests (social or digital pros). Add these peeps to a Twitter List

Evolve as you learn and have a clear social mission with goals

Find your voice and Create & share content that provides value

Join groups and Twitter Chats

Promote others and their content

Listen, share, engage and be part of conversations, while showing respect.

Show that you are an authority on something without selling

Being on social is actually being social and most importantly, just be yourself.

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Check out our latest B2The7 Quick Bits video in which we talk about Making the most of social as an individual or brand

Subscribe to our YouTube Channel while you are there. (https://www.youtube.com/user/Bernfuss)

Resources for where to get content ideas for your brand and audience….

Today, I will be sharing Resources for where to get content ideas for your brand and audience….

For myself, I don’t have any trouble coming up with new ideas and content and by using the following resources, the ideas are plentiful.

1 – Use data and analytics. Look at your social & website analytics at what people are looking for, searching or and engaging with.

2 – Relevant trending topics – set up Google alerts and check the trending social items that are relevant for you to talk about

3 – News feeds – I love using Feedly on my phone to set up news channels for my interest.

4 – Talk to your audience and customers to ask them what content they want and what problems they have.  This can be in social, survey or email.

5 – Talk to your team that talks to your customers each day. What are the issues and problems they are dealing with the most.

6 – Repurpose old content to bring new life back and make any changes.

7 – Take part in Twitter Chats, Facebook Groups or LinkedIn Groups that are relevant to your industry.

There are many resources at your disposal. Learn how to take advantage of them.

Let’s go out and create some relevant content and check out our content video below.

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Check out our latest B2The7 Quick Bits video in which we talk about Resources for where to get content ideas for your brand and audience

Subscribe to our YouTube Channel while you are there. (https://www.youtube.com/user/Bernfuss)

📢 7 Ways to Keeping Employees Happy

Last week, I outlined 6 ways to rewarding and keeping your employees, direct reports or anyone that you work with happy and should be a priority for yourself or your leadership teams. It doesn’t matter what you build, what you sell or even provide to customers, you can’t do it without the people that work for you.

I have built on those six and added seven more – some of these are great for the COVID environment we are in to help break things up and reward in different ways. These are things you can do to reward your employees without hurting the bottom line, but keeping your team happy.

Flex Hours

Be flexible with work hours when things come up such as a doctors appointment or a kids lunch at school. So jobs do require that your employees are there at certain times, but it is ok to be flexible with hours with important life opportunities outside work.

🔎 Read the entire article – 🔗 https://www.careerbarn.com/7-ways-to-keeping-employees-happy/

Hope you enjoy.

Happy Thursday!

We have added a new Career article on Careerbarn that might be of interest to you.

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A Happy Employee is a Productive Employee = Happy Customers!
by Bernie Fussenegger
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Rewarding and keeping your employees, direct reports or anyone that you work with happy should be a priority for yourself or your leadership teams. It doesn’t matter what you build, what you sell or even provide to customers, you can’t do it without the people that work for you.

We all strive for that harmony that keeps the company moving forward – sometimes it is the little things outside of bonuses, perks and paid days off that will make a difference for your teams.

Money doesn’t always buy happiness, put showing appreciation, recognition and respect can speak volumes and be just want someone needs.

There are many things you can do to reward your employees without hurting the bottom line, start with some of the ideas below.

Read the entire article – https://www.careerbarn.com/a-happy-employee-is-a-productive-employee-happy-customers/

Hope you enjoy

Happy Wednesday,

We have added a new Career article on Careerbarn that might be of interest to you.

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The Time for a Professional Pivot is Now
by Talia Adell Stinson
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The article by Talia gets into her career experiences, her journey and a means to be helpful for anyone trying to move forward.

Below are a couple excerpts with a link to the full article below.

The world has literally been turned on its side in recent months, with nearly every industry being affected by the coronavirus pandemic. Amidst personal challenges that come along a struggling economy, many are finding themselves out of work or professionally stuck even as the world begins to reopen. Overtime, the economy will slowly recover, however some industries may not fare well in the new normal into which we are going to emerge.

Advice to anyone who is struggling to figure out what to do next or how to emerge from what feels like global quicksand, is:

1. Get back to what matters to you.
2. Seek out people who can relate to what matters to you.
3. Be open to learning something new.

Read the article in its entirety – https://www.careerbarn.com/the-time-for-a-professional-pivot-is-now/

Hope you enjoy.
Bernie

Hello and Happy Thursday,

Searching for a new job or career is always a stressful time and COVID-19 doesn’t help.

The help all jobseekers, we have dedicated a section of our website (Careerbarn.com) to help you gain even more awareness

Introducing our “Peeps For Hire” – https://www.careerbarn.com/peeps-for-hire/

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What is Peeps for Hire and what does it do for you?

Peeps for Hire is a section of the website where we will list your information, what you are looking for and a link back to your LinkedIn profile.

I will also promote you each week on LinkedIn via my updates to my 24,000+ connections by tagging you.

(You can check out what the post looks like from this past Wednesday – https://www.linkedin.com/posts/berniefussenegger_careers-business-jobpostings-activity-6671425218906509312-n2PF)

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How do you get listed?

Go to the contact us page (https://www.careerbarn.com/contact/) and send me the following…

– Your name
– What you are looking for
– Your LinkedIn profile URL

It is as simple as that – we will get you added to the website and added to my next LI update.

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We are here to help you in anyway that we can and look forward to offering even more services to do just that.

Hope you take advantage of our Peeps for Hire.
Bernie

We have added a new Career article on Careerbarn that might be of interest to you.

📢 How to Answer Job Interview Questions about Strengths and Weaknesses

by Neil Schultz

When you’re interviewing for a job, it’s a safe bet that you’ll be asked about your strengths and weaknesses. It’s a smart question that covers a lot of important information. How you answer can reveal if you’re qualified for the position and whether you’re honest and self-aware.

Look at it as an opportunity to demonstrate why you’re a top candidate for the job. Express your personality and describe what you can contribute to your potential new employer.

Are you ready to talk about your personal strengths and weaknesses? Use these tips to develop a concise and compelling case that will convince the hiring manager that you’re a great match…

🔎 Read more – https://www.careerbarn.com/how-to-answer-job-interview-questions-about-strengths-and-weaknesses/

Hope you enjoy.

#linkedin #remoteopportunties #leadership #business #networking #employers #resumewriting #openpositions #staffing #career #careeradvice #motivation #jobinterviews  #interviewing

⚠ Guest Writers and Bloggers! ⚠

Are you a writer ✍ that has an interest in careers, recruiting and interview tips?

👉 We are looking for guest post submissions for our Careerbarn Blog.
Our blog focuses on jobs, careers, recruiting, interviewing tips and anything job or career
related.

You can submit as often as you like or as little – you will be also be given full credit with your bio
and links back to your social or web channels and we will add you to our blog contributors page.

🧐 If interested, send a direct message 💬 via SPN or LinkedIn

🌛 Friday EVENING Edition ⬇️⬇️⬇️

✅ Check out the newly added job openings on Careerbarn (.com). 🔗 Many are Remote and Work from Home.

📌 Seasonal E-Sports Data Coordinator (Part-Time/Remote)
📌 Member Engagement Digital Campaigner
📌 Sr Program Manager
📌 Senior WordPress Developer
📌 Senior Business Analyst
📌 Java Developer (fully remote)
📌 Senior Web Engineer, Fullstack
📌 Customer Success Specialist
📌 Senior Data Base Administrator (DBA)
📌 Director, Product Management (Remote)
📌 Healthcare Editor, Performance Marketing
📌 Freelance Influencer Marketing Manager

ℹ️ Employers – If you have positions to list, there is no cost for this service and we will promote them here.

👋 Follow for more career updates and job opportunities.

🔷 This weeks job updates brought to you by B2The7 🔷

#Careers #business #JobPostings #JobInterviews #jobopenings #employment #openpositions #staffing #humanresources #nowhiring #recruiters #jobopportunity #resumewriting #jobsearch #hiringmanagers #resume #recruiter #employers #motivation #Inspiration #linkedin #careerbarn #personalbranding #leadership #remote #workfromhome #remotejobs #remotework #remoteopportunties

We have added a new Blog post to Careerbarn that might be of interest to you.

Five Stumbling Blocks To Successful Networking And How To Overcome Them.

By: Lydia Ramsey

The
ability to connect with people is essential to success in any business.
Professional networking events present opportunities to interact with
others on a personal level and to develop profitable relationships.
These occasions are critical for anyone who wants to grow a business or
promote a career.

Many people are simply not comfortable walking
into a room full of strangers and striking up conversations. Here are
five common stumbling blocks that you may face and tips to help you
overcome them.

Read more – Link in comment.

Hope you enjoy.

☀️ Thursday MORNING Edition – REMOTE & WORK FROM HOME opportunities

New jobs added to Careerbarn.com for your convenience.

✅ Check out the following openings. 

📌 Ruby on Rails Developer (Remote)
📌 Business Development Coordinator
📌 Payroll Systems Project Manager
📌 Human Resources Assistant (Office Automation)
📌 IT Desktop Support Specialist
📌 Executive Personal Assistant
📌 Virtual Health Coach
📌 Part Time/ Temp Office Assistant/ Administrative Assistant/ Intern
📌 Marketing Manager
📌 Marketing Automation Specialist – contract
📌 Sr. Digital Marketing Specialist / Manager – PPC Campaigns
📌 Cloud Support Engineer – Remote Process

ℹ️ Employers – If you have positions to list, there is no cost for this service and we will promote them here.

👋 Follow for more career updates and job opportunities.

🔷 This weeks job updates brought to you by B2The7 🔷

#Careers #business #JobPostings #JobInterviews #jobopenings #employment #openpositions #staffing #humanresources #nowhiring #recruiters #jobopportunity #resumewriting #jobsearch #hiringmanagers #resume #recruiter #employers #motivation #Inspiration #linkedin #careerbarn #personalbranding #leadership #remote #workfromhome #remotejobs #remotework #remoteopportunties

🌛 Wednesday EVENING Edition – REMOTE & WORK FROM HOME opportunities

New jobs added to Careerbarn.com for your convenience.

✅ Check out the following openings.

📌 Sr. Digital Marketing Specialist / Manager – PPC Campaigns
📌 Cloud Support Engineer – Remote Process
📌 Remote Customer Service Representative
📌 Business Development Manager – Retail
📌 Director of Business Development
📌 Account Executive
📌 Copywriting Ambassador (Freelance)
📌 Digital Marketing Copywriter
📌 Customer Success Manager (North America)
📌 Tier 3 Customer Support Engineer
📌 Back-end Software Engineer
📌 Customer Support Associate

ℹ️ Employers – If you have positions to list, there is no cost for this service and we will promote them here.

👋 Follow for more career updates and job opportunities.

🔷 This weeks job updates brought to you by B2The7 🔷

#Careers #business #JobPostings #JobInterviews #jobopenings #employment #openpositions #staffing #humanresources #nowhiring #recruiters #jobopportunity #resumewriting #jobsearch #hiringmanagers #resume #recruiter #employers #motivation #Inspiration #linkedin #careerbarn #personalbranding #leadership #remote #workfromhome #remotejobs #remotework #remoteopportunties

📢 Hey, Hey Jobseekers 🌛 Wednesday MORNING Edition – REMOTE & WORK FROM HOME opportunities

New jobs added to Careerbarn.com for your convenience.

✅ Check out the following openings. 🔗 Links in comments 👇👇

📌 Customer Support Associate
📌 Customer Experience Specialist
📌 Bookkeeper/Administrative Assistant
📌 Executive Assistant
📌 Secretary III
📌 Sr. CEE Digital Marketing Manager
📌 Digital Marketing Specialist Insurance Industry
📌 Social Media Coordinator
📌 Public Relations Account Coordinator
📌 Digital Marketing Strategist
📌 Junior Paid Search Specialist
📌 Junior Copywriter

ℹ️ Employers – If you have positions to list, there is no cost for this service and we will promote them here.

👋 Follow for more career updates and job opportunities.

🔷 This weeks job updates brought to you by B2The7 🔷

#Careers #business #JobPostings #JobInterviews #jobopenings #employment #openpositions #staffing #humanresources #nowhiring #recruiters #jobopportunity #resumewriting #jobsearch #hiringmanagers #resume #recruiter #employers #motivation #Inspiration #linkedin #careerbarn #personalbranding #leadership #remote #workfromhome #remotejobs #remotework #remoteopportunties

How has your social media usage and engagement changed with #COVID-19? #Digital360Chat

Thoughts?

🌛 Tuesday EVENING Edition – REMOTE & WORK FROM HOME opportunities

We are trying to find and add these to Careerbarn.com for your convenience.

✅ Check out the following openings at careerbarn.com

📌 Junior Copywriter
📌 Digital Project Manager
📌 Brand Marketing Manager
📌 Public Relations & Marketing Specialist (Contractor)
📌 Freelance Website Project Manager/Customer Care/Wordpress
📌 Executive Assistant/Office Manager
📌 Healthcare Customer Service Associate – Remote
📌 Relationship Specialist
📌 Executive Assistant – Private Equity, Greenwich
📌 Director, Human Resources
📌 Customer Success Manager
📌 Remote Senior Inside Mortgage Loan Officer

ℹ️ Employers – If you have positions to list, there is no cost for this service and we will promote them here.

👋 Follow for more career updates and job opportunities.

🔷 This weeks job updates brought to you by B2The7 🔷

#Careers #business #JobPostings #JobInterviews #jobopenings #employment #openpositions #staffing #humanresources #nowhiring #recruiters #jobopportunity #resumewriting #jobsearch #hiringmanagers #resume #recruiter #employers #motivation #Inspiration #linkedin #careerbarn #personalbranding #leadership #remote #workfromhome #remotejobs #remotework #remoteopportunties

☀️ Tuesday MORNING Edition – REMOTE & WORK FROM HOME opportunities

We are trying to find and add these to Careerbarn.com for your convenience.

✅ Check out the following openings. 🔗 Links in comments 👇👇

📌 Director, Human Resources
📌 Customer Success Manager
📌 Remote Senior Inside Mortgage Loan Officer
📌 Associate District Sales Manager
📌 Senior Paid Media Strategist
📌 Life Insurance Sales – WORK FROM HOME
📌 Software Developer Lead – Remote Opportunities Available
📌 Senior Software Developer – Remote Opportunity
📌 2D Art Illustrator/Graphic Designer || Equity
📌 Payroll Specialist
📌 Administrative Assistant – Jr
📌 Administrative Assistant

ℹ️ Employers – If you have positions to list, there is no cost for this service and we will promote them here.

👋 Follow for more career updates and job opportunities.

🛑 Jobseekers ☀️ Sunday MORNING Edition – Featured REMOTE & WORK FROM HOME opportunities

We are trying to find and add these to Careerbarn for your convenience.

✅ Check out the following openings. 🔗 Links in comments 👇👇

📌 UI Developer – Remote Position- Apply now!
📌 Customer Service / Dispatcher (Remote Position 2nd & 3rd Shift)
📌 Human Resources Assistant
📌 Human Resource Specialist (Classification)
📌 Marketing Manager / U.S
📌 Customer Success Specialist
📌 Work from Home, Customer Service & Sales
📌 Product Manager
📌 UX Designer
📌 Executive Assistant III supporting Corporate Development and Med Econ
📌 Online Marketing Manager
📌 Business Development Executive

ℹ️ Employers – If you have positions to list, there is no cost for this service and we will promote them here.

👋 Follow for more career updates and job opportunities.

🔷 This weeks job updates brought to you by B2The7 🔷

#Careers #business #JobPostings #JobInterviews #jobopenings #employment #openpositions #staffing #humanresources #nowhiring #recruiters #jobopportunity #resumewriting #jobsearch #hiringmanagers #resume #recruiter #employers #motivation #Inspiration #linkedin #careerbarn #personalbranding #leadership #remote #workfromhome #remotejobs #remotework #remoteopportunties

Looking for a job or know someone who is?

I have created a new group on SPN for jobseekers and employers.

Over the last month, I have changed gears and have only been looking for remote or work from home jobs to help those that have lost their job or have been layed off.

If you are a recruiter…post them at no charge on Careerbarn

⭐️ I will promote the posted jobs here on SPN, LinkedIn and Facebook for full exposure.

Each day, I have two posts that are centered on the jobs that were posted that day – usually a Morning, Afternoon or Evening edition. If interested in being “a sponsor” I will include you in every post made for that week.

Check out the group for daily job updates.

https://serviceprofessionalsnetwork.com/groups/careerbarn-com-bringing-jobseekers-and-employers-together/