SPN

An introduction to the 3 R’s…

When I work with brands, especially restaurant brands, we start with a good understanding of the problem we are looking to solve, how we are going to solve it, how we are going to measure and the what’s next.

With restaurants, the 3 R’s are always a foundation that is layered into the strategy and programs.

What are the 3 R’s? REACH, RETAIN and REGAIN.

The 3 R’s use data and insights to drive the programs = increased sales, transactions and comps.

I can put my 20 years of experience running data-driven marketing programs and give your brand recommendations on how to take advantage of the 3 R’s.

Interested in hearing more Lets

#marketing #digitalmarketing #strategy #leadgeneration #restaurant #contentmarketing #personalization #targetedmarketing

An introduction to the 3 R's…

https://b2the7.com/an-introduction-to-the-3-rs/

When I work with brands, especially restaurant brands, we start with a good understanding of the problem we are looking to solve, how we are going to solve it, how we are going to measure and the w…

Taking Advantage of Twitter Lists

Twitter lists are a group of Twitter accounts that show you a stream of Tweets from only the accounts on that List. Lists makes it easy to follow and engage with others.

You can create your own Lists or follow Lists created by others.

Action items for using Twitter Lists to your advantage

#socialmedia #social #digitalmarketing #twitter #twitterlists #twittertips #socialmediatips #engagement #community #socialmediamarketing

Building Your Email Marketing List The Right Way

Email still has one of the highness ROIs and still one of my fave digital tools.

In building a list, it begins with trust and the “why should I join”. And you want quality over quantity all day long.

Ways to build your list the right way

#email #emailmarketing #segmentaton #emailserviceprovider #digtial #digitalmarketing #omnichannel #customerjourneys #branding #loyalty #personalization #martech

Defining your campaign or program KPIs

Define the program or campaign KPIs for success as part of the strategy from the beginning of your planning process. KPIs help define success or failure.

KPIs should be part of EVERY campaign that you create and will be different for each campaign.

Doesn’t do any good to add KPIs after a campaign has stated…

Define what success looks like from he beginning.

Getting started with defining KPIs

#business #success #keyperformance #performance #KPIs #data #insights #reporting #digital #digitalmarketing #social #socialmedia

Brands are Missing Out on Social

Many brands have a big following but very few likes and comments on their content.

Why? It comes down to the content – many times they are using a branded promotional message. Their social content is nothing but a mirror of their print marketing.

Tips on how to change your social message

#social #socialmedia #socialnetworks #relationshipmarketing #branding #marketing #digital #digitalmarketing

Loyalty Programs and Rewarding Your Customers

A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand.

There are 4 high level areas of why…

1) The data you are collecting
2) Reach customers
3) Retail customers
4) Regain customers

A loyalty program creates brand affinity and develops relationships with your customers.

More details on the benefits of a loyalty program

#loyalty #loyaltyprogram #reach #retain #regain #marketing #digitalmarketing #digital #technology #sucess #business #engagement #relationshipmarketing

BRANDING: “Brands are Missing Out on Social”

Watch how brands are missing https://youtu.be/LSzJiE-GDBs

#socialmedia #audiences #socialchannels #business #success #digital #digitalmarketing #communications #networking

SOCIAL MEDIA: “Steps for a Better Twitter Profile”

Watch to Improve your Twitter Profile https://youtu.be/-HMYrag9bQ4

#socialmedia #audiences #socialchannels #business #success #digital #digitalmarketing #communications #networking

The B2The7 #Digital360Chat After Chat with guest Jen Cole

Our Guest, Jen Cole give brands a voice. With a background in social services, fundraising, event planning and marketing, she contains a high level of creativity with a side of professional structure. She is also one of the co-hosts on Making A Marketer Podcast, hosting marketing professionals from all over the world and Co-Owner of X-Stand Standing Desk.

Check out the recap!

#social #social media #x-stand #staning desk #now marketing group #marketing #digital marketing #podcaster #livestream #jen cole #leadership

SOCIAL MEDIA: “Your Social Audiences & Their Preferred Channels”Watch to identify both https://youtu.be/PjozBL466cY#socialmedia #audiences #socialchannels #business #success #digital #digitalmarketing #communications #networking

Attention Recruiters and Hiring Managers,

Sonia Naa Aforkor Tetteh located in the #Accra, #GreaterAccra, #Ghana area is looking for a new career opportunity.

Objective
– “A geologist with practical experience and knowledge from field works
from some parts of the country, and knowledgeable in ArcGIS Software,
the Kingdom Software, MapInfo Professional, GeoOrient, CorelDraw amongst
others. Also knowledgeable in the use of Geological Compass, Global
Positioning System (GPS) and Geological Hammer.”

Please review her resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Sonia Naa Aforkor Tetteh's Resume

https://www.linkedin.com/posts/berniefussenegger_sonia-naa-aforkor-tettehs-resume-activity-6775818169446608896-et0w

Attention Recruiters and Hiring Managers, Sonia Naa Aforkor Tetteh located in the #Accra, #GreaterAccra, #Ghana area is looking for a new career opportunity…

LEADERSHIP: “Boss vs Leader” Watch to see which one you are https://youtu.be/dx80khRuAu0

#leadership #management #teamwork #business #success #innovation #technology #marketing #boss #bossvsleader

LEADERSHIP: “Dealing with a Seagull Manager”

Watch for solutions https://youtu.be/urb-QgKIhU8
#leadership #management #teamwork #business #success #innovation #technology #marketing

EMAIL MARKETING: “Effective Rock Star Email Marketing Campaigns” Watch for tips https://youtu.be/2IQNgceGUw0

#socialmedia #email #emailmarketing #business #success #leadership #branding #social #media #digital

Why connect and work with B2The7…

I can help you increase your revenue, optimize your marketing and increase your social engagement.

Follow Bernie Fussenegger (20+ yrs experience at a $3 billion company)

Episode #300 – Bernie Fussenegger gets REAL about helping Brands increase revenues

It was an honor to be the #300 guest on the Be Real Show with host Travis ‘2TALLIN’ Huff.

We spend a lot of time talking about…

Digital, social, engaging with audiences.
Customer journeys and omni-channels and strategy.
The #Digital360Chat Twitter Chat
How customer expectations have changed
How brands need to start listening and building their social relationships differently.
Not one message for everyone but more targeted and personalized.
And social and digital in general.

Travis is full of energy and a great host. Check out the podcast below in the comments

Episode #300 – Bernie Fussenegger gets REAL about helping Brands increase revenues

Episode #300 – Bernie Fussenegger gets REAL about helping Brands increase revenues

https://b2the7.com/episode-300-bernie-fussenegger-gets-real-about-helping-brands-increase-revenues/

It was an honor to be the #300 guest on the Be Real Show with host Travis ‘2TALLIN’ Huff. We spend a lot of time talking about… Digital, social, engaging with audiences. Customer…

Attention Recruiters and Hiring Managers,

Chris Blair located in #Sandpoint #Idaho is looking for a new career opportunity.

Objective
– “Mobile marketing & attribution/analytics professional. Leading
and organizing key partnerships with start-ups and fortune 500 companies
alike to support mobile application discovery and growth.

Over
15 years of management, business development and client services
experience. Led projects that have directly impacted revenue,
scalability and service levels.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Chris Blair's Resume

https://www.linkedin.com/posts/berniefussenegger_chris-blairs-resume-activity-6772602812028207104-0nYp

Attention Recruiters and Hiring Managers, Chris Blair located in #Sandpoint #Idaho is looking for a new career opportunity. Objective – “Mobile marketing…

Attention Recruiters and Hiring Managers,

Priya Makhija located in #Montpellier, #Occitanie, #France is looking for a new career opportunity.

Objective
– “Analytical and solution focused professional with 3+ years of
experience in creating and implementing end to end sales cycle for
Business to Business and Business to Commercial clients. Develop
creative business solutions, leveraging diverse methodologies and
solutions to deliver and transform the customer relationship space.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Priya Makhija's Resume

https://www.linkedin.com/posts/berniefussenegger_priya-makhijas-resume-activity-6772281367196708864-G2td

Attention Recruiters and Hiring Managers, Priya Makhija located in #Montpellier, #Occitanie, #France is looking for a new career opportunity. Objective…

Dealing with a Seagull Manager

We have all been there, the project is moving along fine, everyone is on the same page and then all of the sudden one team member (usually someone from higher up) comes into the project and creates complete havoc.

Introducing the Seagull Manager

Learn what a Seagull Manager is and how to handle

JOB SEARCH: “Stay focused and positive!” Watch for positive vibes https://youtu.be/z9b1Vcpue_0

#Jobinterviews #Jobseekers #careers #resume #recruiters #linkedin #networking

Attention Recruiters and Hiring Managers,

Austin Meneley located in Greater #Austin #Texas Metropolitan Area is looking for a new career opportunity.

Objective
– “Looking to work in marketing and preferably digital marketing
willing to start at a small position and work my way through the company
and gain the skills and knowledge. I have extensive skills and
knowledge in multimedia production such as videography and photography.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Austin Meneley's Resume

https://www.linkedin.com/posts/berniefussenegger_austin-meneleys-resume-activity-6771846692250652672-x2gU

Attention Recruiters and Hiring Managers, Austin Meneley located in Greater #Austin #Texas Metropolitan Area is looking for a new career opportunity. …

EMAIL MARKETING: “Planning Your First Email Marketing Campaign” Watch for tips https://youtu.be/xN8e9rSjETA

‪#socialmedia #community #business #success #leadership #branding #social #media #digital‬

Recruiters and Hiring Managers,

Kelly Mulholland located in #Pecos #Texas is looking for a new career opportunity.

Objective
– “Experienced Manager of Operations, Sales, and Team Building, with a
demonstrated history of work in the Oil & Gas industry for 9 years. I
have going on 15 years Management experience in Operations. Practiced
in Medical Field Operations and patient care for 7 years. Skilled in
Operations Management, Critical Thinking, Analytics, Executive
Management, and Newsletters. Strong finance professional with RPSGT
credentials, focused in Polysomnography from Oral Roberts University.
OSHA Certified in 13 areas of quality safety control.”

Please review her resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Kelly Mulholland's Resume

https://www.linkedin.com/posts/berniefussenegger_kelly-mulhollands-resume-activity-6770790786557595648-ZCvh

Recruiters and Hiring Managers, Kelly Mulholland located in #Pecos #Texas is looking for a new career opportunity. Objective – “Experienced Manager of…

Recruiters and Hiring Managers,

Howard Tibbs located in #AtlanticCity #NewJersey, is looking for a new career opportunity.

Objective
– “Front-End Web Developer with 8+ years of experience providing
technical solutions and support, specializing in web administration,
development, and performance testing.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Howard Tibbs' Resume

https://www.linkedin.com/posts/berniefussenegger_howard-tibbs-resume-activity-6770441764999307264-YrGx

Recruiters and Hiring Managers, Howard Tibbs located in #AtlanticCity #NewJersey, is looking for a new career opportunity. Objective – “Front-End Web…

Attention Recruiters and Hiring Managers,

James Gill located in #JerseyCity #NewJersey, is looking for a new career opportunity.

Objective
– “Coming from 10 years in music, audio recording, and sound &
video installation, I am a newly reborn software developer on a mission:
to create and share. I want to be able to look back at a blank canvas
or an incomplete idea and say; when we were done with it, it came out
great, and I want to share with others the satisfaction that I derive
from being a part of teams that work together to make those blank
canvases come to life.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: James Gill's Resume

https://www.linkedin.com/posts/berniefussenegger_james-gills-resume-activity-6770023240501866496-awbc

Attention Recruiters and Hiring Managers, James Gill located in #JerseyCity #NewJersey, is looking for a new career opportunity. Objective – “Coming …

RESUME TIPS: “How to Personalize Your Resume” Watch this video https://youtu.be/oaseX5XBmF4#Jobinterviews #Jobseekers #careers #resume #resumewriting #resumetips

Stand-Out with a Personalized Resume

To help boost your chances of being seen by recruiters and hiring managers, it is important to personalize your resume and cover letter for each position.

It is the little things to help you stand-out and have a better chance of making it through the job applicant tools.

Ways to personalize your resume

Attention Recruiters and Hiring Managers,

Julie Jennings located in #Muskegon #Michigan is looking for a new career opportunity.

Objective
– “As a business operations and human resources strategist, honed
through administrative leadership in healthcare as well as in the
manufacturing industry, I was tasked with overseeing the congruence of
employee with policy and my two-decade career record of success
underscores my expertise. After all, an idea is only as good as its
practical application. I was key in setting up a start-up, creating and
developing blue-print policies on which the company still operates and I
have been equally instrumental in improving the processes of already
established businesses for whom I have been honored to oversee
operations or human resources development. I am ambitious and excited by
the prospect of new challenges”

Please review her resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Julie Jennings Resume

https://www.linkedin.com/posts/berniefussenegger_julie-jennings-resume-activity-6768604692101505024-kL8n

Attention Recruiters and Hiring Managers, Julie Jennings located in #Muskegon #Michigan is looking for a new career opportunity. Objective – “As a business…

The B2The7 Job Seeker Spotlight

The last year has been a tough one for many job seekers and many people are currently without a job or are looking.

We have 4 guests today that have been impacted by the September 2020 announcement by Papa John’s to move key elements of the Corporate office to Atlanta. Each guest will share their background, what they are looking for and why they would make a great addition to your team.

If you are a recruiter or hiring manager, this is a good one for you.

Come join us to learn more about these pros and see if you know of opportunities for them.

Check out the LiveStream Recap

SOCIAL MEDIA: “5 ways to be more effective on Social Media” Watch this video https://youtu.be/kqYxezey42k

‪#socialmedia #community #business #success #leadership #branding #social #media #digital

Attention Recruiters and Hiring Managers,

Marc Hrusch located in #columbusohio #Columbus #ohio is looking for a new career opportunity.

Objective
– “Tax and Auditing professional with an MBA and a BS in Forensic
Accounting, Cum Laude from Franklin University with six years of
municipal tax and auditing experience. Former risk management
professional who went back to school and changed careers after my
position was eliminated. Results-focused, intelligent team player with a
diverse background and experience.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: #columbusohio #Columbus #ohio

https://www.linkedin.com/posts/berniefussenegger_columbusohio-columbus-ohio-activity-6767894451739205632-jlPM

Attention Recruiters and Hiring Managers, Marc Hrusch located in #columbusohio #Columbus #ohio is looking for a new career opportunity. Objective – “…

JOB SEARCH PLANNING: “Elements of a Job Search Plan” Watch this video https://youtu.be/vaz6b183Wz8

‪#Jobinterviews #Jobseekers‬ #careers #resume #recruiters #linkedin #networking #interviewing #jobsearchplan

Boss vs. Leader – Which One Are You?

Really think about, your actions will let you know which you are.

A BOSS…takes credit, commands tasks, generates fear, says I, drains people and knows how it is done.

A LEADER…gives credit, ask tasks, inspires enthusiasm, says we, helps people grow and shows how it is done.

Which one are you?

Ways to improve your leadership style

INTERVIEWING: “Dressing for Success – Preparing for a Virtual Interview” Watch for tips https://youtu.be/SIuQKZYgiMo

‪#Jobinterviews #Jobseekers‬ #careers #resume #recruiters #linkedin #networking #interviewing

Attention Recruiters and Hiring Managers,

Ryan Tiffin located in #Dallas #FortWorth #Metroplex #Texas is looking for a new career opportunity.

Objective
– “Accomplished marketing and social media professional with extensive
experience positively impacting profitability by increasing consumer
awareness, participation, and enjoyment. Creative leader who uses
expert-level technology skills and detailed data analysis to develop
brand value, marketing strategy, and optimization. Recognized by peers,
leaders, and clients for having a Disney mindset, delivering exceptional
service, and ability to manage multi-faceted, large projects.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Ryan Tiffin's Resume

https://www.linkedin.com/posts/berniefussenegger_ryan-tiffins-resume-activity-6767195934821507072-mK_3

Attention Recruiters and Hiring Managers, Ryan Tiffin located in #Dallas #FortWorth #Metroplex #Texas is looking for a new career opportunity. Objective…

Guest on the Let’s Get Real Show with Shane Shaps

Honored to be a guest of Shane’s on her “Let’s Get Real” Show!

Two friends who met on Twitter, though they live in the same city, talk real conversation on social. Today we dig into how both big brands and small companies can show their personality and be a real human being, even behind a keyboard.

If your brand isn’t sure how to be human online, this is a great one to watch – full of examples and anecdotes!

For more on this episode, please visit:

Guest on the Let’s Get Real Show with Shane Shaps

https://b2the7.com/guest-on-the-lets-get-real-show-with-shane-shaps/

Honored to be a guest of Shane’s on her “Let’s Get Real” Show! Two friends who met on Twitter, though they live in the same city, talk real conversation on social. Today we dig into how both big br…

JOB SEARCHING: “How Your LinkedIn Profile helps in your job search” Watch this video https://youtu.be/4TrPalS95Lc

‪#Jobinterviews #Jobseekers‬ #careers #resume #recruiters #linkedin #networking

JOB SEARCHING: “5 Tips For Your Job Search!” Watch this video https://youtu.be/quoL_Mo8kzk
#Jobinterviews #Jobseekers #careers #resume #recruiters #linkedin #networking

Attention Recruiters and Hiring Managers,

Samkelo Lifa Hlatshwayo located in #Durban, #KwaZuluNatal, #SouthAfrica is looking for a new career opportunity.

Objective
– “Customer service – face to face customer service environment
providing customer services to clients who came to enquire about our
services dministration – In my time at Kagiso Interactive has provided
me with training in the use of skills including filing, data processing,
records management, writing communication and being well versed in the
use of Microsoft office.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Samkelo Lifa Hlatshwayo's Resume

https://www.linkedin.com/posts/berniefussenegger_samkelo-lifa-hlatshwayos-resume-activity-6766503474990481408-MJz-

Attention Recruiters and Hiring Managers, Samkelo Lifa Hlatshwayo located in #Durban, #KwaZuluNatal, #SouthAfrica is looking for a new career opportunity…

So excited to have revamped my YouTube channel. Please SUBSCRIBE here – http://bit.ly/3f3wqpx
Happy to share career & job insights along with digital & social insights and to bring a human side to who I am while helping others.
#careers #careeradvice #digitalmarketing #socialmedia #branding #success #business #motivation

B2the7 – YouTube

https://www.youtube.com/user/Bernfuss

Director of Digital & Content Marketing possessing 15+ years of digital and social expertise in performance marketing, ecommerce, and web content development. Demonstrating high-level proficiency with targeted relationship building and marketing, personalized 1:1 communications with customer journeys, CRM and eCRM, and omni-channel (CDP) consulting. Expertise includes the ability to collaboratively identify innovative technologies to reach new audiences and exceed revenue targets. Host of #Digital360Chat on Twitter – covers topics around digital, marketing and the customer. The chat takes place on Twitter every Friday at 12pm ET.

Attention Recruiters and Hiring Managers,

Austin Meneley located in Greater #Austin #Texas Metropolitan Area is looking for a new career opportunity.

Objective
– “Looking to work in marketing and preferably digital marketing
willing to start at a small position and work my way through the company
and gain the skills and knowledge. I have extensive skills and
knowledge in multimedia production such as videography and photography.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Austin Meneley's Resume

https://www.linkedin.com/posts/berniefussenegger_austin-meneleys-resume-activity-6766105690936238080-is35

Attention Recruiters and Hiring Managers, Austin Meneley located in Greater #Austin #Texas Metropolitan Area is looking for a new career opportunity. …

Attention Recruiters and Hiring Managers,

Gary Brunsman located in Greater #StLouis #stlouismo #missouri is looking for a new career opportunity.

Objective
– “Senior Technology Leader accomplished at implementing innovative
technology solutions to increase sales, creating profitable internal
support groups, and reducing operating costs. Highly skilled at
improving processes to enhance the customer experience by collaborating
with cross-functional teams. Passionate about motivating and coaching
teams to utilize technology to influence customer buying patterns to
exceed expected results.”

Please review his resume and or CV that is attached in the post and contact them if you see a good fit.

Share with others as needed.

Bernie Fussenegger on LinkedIn: Gary Brunsman's Resume

https://www.linkedin.com/posts/berniefussenegger_gary-brunsmans-resume-activity-6765753003384299520-wHMN

Attention Recruiters and Hiring Managers, Gary Brunsman located in Greater #StLouis #stlouismo #missouri is looking for a new career opportunity. Objective…

Mistakes Will Happen

Let’s talk about mistakes in a professional work setting and what happens when you make a mistake in the workplace because they will happen.

Keep in mind that is many instances, mistakes are not a failure of the individual but many times the failure of the process or the systems in place. Important to be up-front with

Action items for when a mistake happens

#leadership #boss #leader #managment #career #goals #inspiration #business #linkedin #motivation