SPN

The Forgotten Twitter Moments

Think of Twitter Moments as the ability to curate content to tell interesting stores or to add Tweets that you find interesting.

I use Moments as a recap for my #Digital360Chat and then share it out. Moments are also a data point and reference for future content creation ideas.

🎯 Action items for using Twitter Moments 👇👇👇

#social #socialmedia #twitter #twittermoments #twittertips #socialtips #socialmediamanager #stories #socialstories #tweeets #twitterfeatures

Increasing your sales, transactions and customer engagement

Attention retail, coffee shops and restaurant owners!

You want to increase your sales, transactions, comps and improve the customer experiences, but don’t know how or have the time. 🤔

🎯 Intrigued? Watch and learn for more info 👇👇👇

‪#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata #restaurants #restaurantsnearme #lifecyclemarketingstrategies #lifecylemarketingchannels #omnichannelmarketing #omnichannelmarketingstrategy #omnichannel #retail‬

THE THREE R’S: “Retain – the 2nd element of the 3 R’s”

Think of retain to be steady and you want to be very segment-specific to maintain their activity.

Watch to learn more about Retain ▶️ https://youtu.be/wZaRmYTYbc4

#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata #restaurants #restaurantsnearme #lifecyclemarketingstrategies #lifecylemarketingchannels #omnichannelmarketing #omnichannelmarketingstrategy #omni-channel #retail

Regain – the third element of the 3 R’s

The “Regain” area is where your lapsing and lapsed customer live.

With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach have stopped engaging, ordering or their frequency has fallen outside their normal frequency.

🎯 Learn more about Regain 👇👇👇

‪#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata #restaurants #restaurantsnearme #lifecyclemarketingstrategies #lifecylemarketingchannels #omnichannelmarketing #omnichannelmarketingstrategy #omni-channel #retail‬

Introducing Three Ring Circus…

For the last 5 or so months, @Rachel Waters @Dean Lavenson and myself have been working on our new concept and partnership @Three Ring Circus…

And we finally have our logo and what our focus is to share!!!!!

Three Ring Circus was formed by three partners who are focused on helping brands with their social strategy, social awareness, social engagement, brand building and community building along with telling the brand story through high quality animation, photography and concepts that create new followers, strengthens relationships and builds brand loyalty.

Why be ordinary when you can be extraordinary and stand out from your competition?

We focus on three pillars 1) Branded content 2) Promotional content 3) Fun & engaging content

We bring over 60+ years experience with marketing, digital, social, photography and branding to the table.

Ahoy, Me Hearties! Was honored to be a guest on the #piratebroadcast

June 9, 2021 Live streaming broadcast

I had the opportunity to join Russ John’s again on his #piratebroadcast to talk more about my past experiences at Papa John’s, my B2The7 brand, the roll-out of Three Ring Circus and the importance of brands using digital and social media to listen, engage and building long term loyalty.

It was a ton of fun and take a listen to learn more about myself.

The Pirate Broadcast is hosted by Russ John’s where he interviews interesting people doing interesting things where you can expand your connections, your community, kindness is cool and smiles are free.

Check out the streaming broadcast replay

Ahoy, Me Hearties! Was honored to be a guest on the #piratebroadcast

#PirateBroadcast #digitalmarketing #b2the7 #socialmedia #linkedin #business #networking #podcast #connections #leadership

Ahoy, Me Hearties! Was honored to be a guest on the #piratebroadcast

https://b2the7.com/ahoy-me-hearties-was-honored-to-be-a-guest-on-the-piratebroadcast/

June 9, 2021 Live streaming broadcast I had the opportunity to join Russ John’s again on his #piratebroadcast to talk more about my past experiences at Papa John’s, my B2The7 brand, the roll-out of…

Kindness is cool, Smiles are free #PirateBroadcast – June 9th

Join myself (Bernie Fussenegger) and Russ Johns on the #PirateBroadcast

When -June 9, 2021

Time – 7:00am Arizona time (PDT) or 10:00am EST

This will be a fun discussion as we get more into B2The7, what I’m currently up to, networking, social media and so much more, plus Russ is a great host!

The Pirate Broadcast is hosted by Russ Johns where he interviews interesting people doing interesting things where you can expand your connections, your community, kindness is cool and smiles are free. And let’s get this party started.

Follow Russ Johns for when the Livestream starts.

#PirateBroadcast #digitalmarketing #b2the7 #socialmedia #linkedin #business #networking #podcast #connections #leadership

Guest on the #PirateBroadcast

Join myself (Bernie Fussenegger) and Russ Johns on the #PirateBroadcast

When -June 9, 2021

Time – 7:00am Arizona time (PDT) or 10:00am EST

This will be a fun discussion as we get more into B2The7, what I’m currently up to, networking, social media and so much more, plus Russ is a great host!

The Pirate Broadcast is hosted by Russ Johns where he interviews interesting people doing interesting things where you can expand your connections, your community, kindness is cool and smiles are free. And let’s get this party started.

Follow Russ Johns for when the Livestream starts.

#PirateBroadcast #digitalmarketing #b2the7 #socialmedia #linkedin #business #networking #podcast #connections #leadership

B2The7 business cards from Vistaprint

Some days it is the little things that are exciting – Today, it was getting my new business cards from Vistaprint

Who is B2The7 👉 Digital + marketing + social = Results

I work with brands on increasing sales, transactions and comps with a focus on retail, restaurant, QSR, coffee shops and other service brands.

My foundations is to Reach, Retain & Regain customers with Omni-Channel strategies and tactics.

You want one of these cards? Let’s meet and talk!

🎯 Learn more about how B2The7 can help your brand 👇👇👇

‪#business #businesscards #businessideas #businesscarddesign #vistaprint #vistaprintreview #digital #social #marketing #branding #brandingyourbusiness #businessstrategy #strategy #techy #omnichannel #customerjourney

BOOK REVIEW: Ditch The Act: Reveal the Surprising Power of the Real You For Greater Success

“Ditch The Act” had me hooked from the first page as I couldn’t believe how honest Ryan was from the beginning – it was a personal connection from page one.

This is a perfect book for building your personal and professional brands with actionable tools within the book to guide your through the process.

Some of the key takeaways were self reflection, personal exposure, digging deep, being honest with yourself and others, along with self-evaluation.

🎯 Learn more about Ditch The Act 👇👇👇

‪#ditchtheact #ryanfoland #branding #failures #personalbrand #relationshipbuilding #marketing #amazon #success #socialmedia #business #brandingyourself #brandingyourbrand #brandingstrategy #marketingstrategies #digitalmarketing #failures #weaknesses #motivation #inspiration

Reach – the first element of the 3 R’s

Reaching new and existing customers is very important in the continuous growth of your brand.

I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program.

It seems like an easy process, but many brands struggle even at this stage.

🎯 Learn more about Reach & how I can help your brand 👇👇👇

‪#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata #restaurants #restaurantsnearme #lifecyclemarketingstrategies #lifecylemarketingchannels #omnichannelmarketing #omnichannelmarketingstrategy #omni-channel #retail‬

Restaurant Owners…and every service brand.

The key to increased sales and transactions is to get’em in the door and coming back for more.

But how do you do that? I have a foundation that centers around the 3 R’s along with 20 years of running data-driven marketing programs as Papa John’s.

Customer data is so actionable for getting them coming back for more.

I’m not going to have you download a white-paper or document to learn more, but I’m going to give you my number.

Let’s talk about how I can help your restaurant and brand – Call me (Phone # in the comments – if you are serious about your sales and transactions).

#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #restaurants #restaurantsnearme #omnichannel #digital #social #retail

Why work with Bernie Fussenegger and B2The7?

I help brands reach, retain and regain their customers with Omni-Channel, Data-Driven Marketing Strategies to keep people coming back to your brand = increased sales, transactions & comps.

If this interest you follow Bernie Fussenegger

BOOK REVIEW: 50 States, 100 Days: The Book

The goal was set for Chris Strub, 50 states in 100 day. That seems pretty easy doesn’t it? Nope, not even close!

What you experience with this book is a wonderful story that is being told along the way, in a way that Chris knows best and that is through his eyes, the eyes of the youth organizations he visits, through social media, live-streaming and interviews with local press.

Along the way, Chris also became the first person to live-stream & Snapchat is all 50 states.

🎯 Learn more about 50 States, 100 Days 👇👇👇

‪#50states100days #chrisstrub #givingdayguy #FlyTheWStudio #SocialGoodHour #GivingTuesday #bookreview #socialmedia #MadeWithSwitcher #branding #marketing #bookrecommendations #bookrec #bookreading #hondamotel

An introduction to the 3 R’s – Reach, Retain & Regain

What are the 3 R’s? REACH, RETAIN and REGAIN.

The 3 R’s use data and insights to drive the programs = increased sales, transactions and comps.

What industries do the 3 R’s have the most impact? Retail, restaurant, QSR, coffee shops and other service brands.

I always love putting my 20 years of experience running data-driven marketing programs and give your brand recommendations on how to take advantage of the 3 R’s.

🎯 Learn more about Reach, Retain & Regain👇👇👇

‪#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata #restaurants #restaurantsnearme #lifecyclemarketingstrategies #lifecylemarketingchannels #omnichannelmarketing #omnichannelmarketingstrategy #omni-channel #retail‬

🚨 Attention retail, coffee shops and restaurant owners 🍕🍔🌮☕️

You want to increase your sales, transactions, comps and improve the customer experiences…

…but don’t know how or have the time. 🤔

This is where my 20 years of running proven data-driven marketing engagement programs comes into play. I like to focus on retail, the restaurant space, QSR, coffee shops and bars.

I have a foundation that centers on a Reach, Retain & Regain omni-channel, data-driven approach and strategy.

The recommendations are effective, efficient and utilize the customer data you already have, using the tools you already have and helping you acquire new customer data.

Intrigued? Let’s talk and I can share what I’m doing and how I can help your brand.

#business #restaurants #branding #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #sales #motivation #customerdata #customer #data #customerdata #loyalty #emailmarketing #SMSmarketing

Why work with Bernie Fussenegger and B2The7?

I help brands reach, retain and regain their customers with Omni-Channel, Lifecycle Marketing Strategies to keep people coming back to your brand = increased sales, transactions & comps.

Steps to getting more restaurant visits…

The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting.

For the past 20 years, I have run data-driven digital marketing strategies and tactics for Papa John’s, the #3 Pizza chain in the world. I use a lot of the same experience and knowledge and apply to your brand.

What I help brands do…

1️⃣ Bring new customers into the door while collecting data

2️⃣ Use the new or existing data to retain & regain your customers (repeat visits & higher frequency)

3️⃣ Program recommendations that have actionable KPIs and metrics to determine success.

What are you waiting for, let’s get more customers in your seats.

#business #retaurants #branding #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #sales #motivation #customerdata #customer #data #customerdata #loyalty #emailmarketing #SMSmarketing

Why work with Bernie Fussenegger and B2The7?

I help brands reach, retain and regain their customers with Omni-Channel, Lifecycle Marketing Strategies to keep people coming back to your brand = increased sales, transactions & comps.

If this interest you follow Bernie Fussenegger

Retain – the second element of the 3 R’s

The “Retain” area is where you want your customers and audiences to be.

Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have ordered – you have the customer data to use!!!

What you want to achieve with Retain…

📌 Really know and understand your customers
📌 Using the data
📌 Segmentation
📌 Targeting
📌 A/B Testing
📌 Lifecycle continuation
📌 Omni-Channel continuation
📌 Personalized content
📌 1:1 Communication
📌 Close eye on their behaviors to keep them from lapsing

Retain is the area that is really fun because these are your more loyalty customers, they engage and you can run success programs in this area.

Thoughts?

#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata

‪Helping Brands Make More Bread 🍞‬

‪I focus on Restaurants & QSR Brands…‬

‪Types of brands I love working with…‬

‪1️⃣ Brands that don’t have customer data and want to learn how to get and use that data‬

‪2️⃣ Brands that have data but don’t know what to do with it‬

‪3️⃣ Brand that have data but don’t have the right programs running‬

‪If you want to tap into 20 years of marketing and digital experience to REACH, RETAIN and REGAIN customer to increase sales, transactions and comps – we need to talk 🗣‬

‪Let’s get away from the one message for all and begin using more personalized targeted content and messages that is relevant to your customers and triggered by data.‬

🎯 How we can make you more bread👇👇👇

‪#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata #restaurants #restaurantsnearme #lifecyclemarketingstrategies #lifecylemarketingchannels #omnichannelmarketing #omnichannelmarketingstrategy #omni-channel #retail‬

Regain – the third element of the 3 R’s

The “Regain” area is where your lapsing and lapsed customer live.

With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach have stopped engaging, ordering or their frequency has fallen outside their normal frequency.

What you want to achieve with Regain…

📌 Understand why your customers are in this area
📌 Out-reach strategy to talk with this group
📌 Move back to the retain campaign
📌 Win-back messages to get them engaged
📌 Allow customers to opt-down instead of opting out
📌 Lifecycle continuation with focus on message/offer
📌 Omni-Channel continuation with focus on message/offer
📌 Personalized content with focus on message/offer
📌 1:1 Communication with focus on message/offer
📌 Monitor what is working and not – A/B testing of the messages and tone

Thoughts?

#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata

‪Putting your customer data to work = driving sales and repeat visits‬

Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout.

Are you using that data? If now, why????

Need to be thinking Reach, Retain & Regain along with Omni-channel and Lifecycle Marketing.

🎯 How I can help you with that data👇👇👇

#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata #restaurants #restaurantsnearme #lifecyclemarketingstrategies #lifecylemarketingchannels #omnichannelmarketing #omnichannelmarketingstrategy #omni-channel #retail

Reach – one element of the 3 R’s

Reaching new and existing customers is very important in the continuous growth of your brand.

I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program.

What you want to achieve with Reach…

📌 Attract new customers
📌 Have an Omni-Channel approach – all channels working together
📌 A coordinated marketing content calendar
📌 New to the brand – engage with welcome series – beginning of your lifecycle programs
📌 You want customer data – give them a reason and incentive to engage
📌 Get them to order 1st time – download app/create an account
📌 Get them to order the 2nd time
📌 Move them from Reach to Retain

It seems like an easy process, but many brands struggle even at this stage.

Thoughts?

#business #datadrivenmarketing #marketing #onmichannel #lifecyclemarketing #branding #sales #motivation #customerdata

Helping Brands Make More Bread 🍞

I focus on Restaurants & QSR Brands…

Why Restaurants/QSR? I have 20 years of experience running successful data-driven marketing programs at Papa John’s that drove engagement, sales, transactions and increased comps.

Types of brands I love working with…

1️⃣ Brands that don’t have customer data and want to learn how to get and use that data

2️⃣ Brands that have data but don’t know what to do with it

3️⃣ Brand that have data but don’t have the right programs running

If you want to tap into that 20 years of marketing and digital experience to REACH, RETAIN and REGAIN customer to increase sales, transactions and comps – we need to talk 🗣

I use proven strategies and programs to help your brand stand apart.

Let’s get away from the one message for all and begin using more personalized targeted content and messages that is relevant to your customers and triggered by data.

You want new people coming in the doors and repeat visits…we can do that!

A quick call can get you going!

#marketing #digitalmarketing #branding #restaurants #omnichannelmarketing #datadrivenmarketing #success #business #QSR #quickservicerestaurants