Katja Geršak Hernandez is the SPN member of the week due to the way she engages with everyone in a positive and helpful manner. It’s obvious to anyone that know Katja that she is a people person that genuinely loves helping people get more enjoyment out of life.
It’s my pleasure to introduce you to Katja so you can also get to know how wonderful she is firsthand.
Craig Wasilchak: What is your social media mission?Platform statistics are not important to me, I don’t have a business or an online agenda. I love my job and it challenges me daily. About ninety percent of the people on social media seem to be like me. The reason I like to be on social media is to engage and build long-term relationships with like-minded people. I love communicating, exchanging opinions and writing content. Following and engaging with other people’s content teaches me something new – from a professional and personal perspective. Along the way, my network grows organically. I screen the people I connect with in order for me to focus on quality relationships.Craig Wasilchak: What is your fun or unique unknown gift, skill, or talent that you can share with everyone?
Katja Geršak Hernandez: I love music, unfortunately, I have no talent for singing. However, my mind easily remembers the lyrics of songs, the ones I like and the ones I don’t like as well. People have told me that I’m a human jukebox.
Craig Wasilchak: What type of work do you do at your job?
As a specialist in marketing and sales, at Merkle– a global leading data-driven marketing agency, I have a deep understanding of the B2B environment. My company specializes in the creation and delivery of unique, personalized customer experiences that drive performance across all platforms and devices. I focus on establishing long-term client relationships and letting my “Happy Personality” show through. I love data and new challenges, I am currently working on complex data campaigns that take much thought and detailed planning to implement. Commonly, I work on campaigns that will have over 1,000,000 touches with detailed algorithms that allow for a personal campaign to become a success. This line of work has allowed me to work in international, multicultural environments, in positions where communication and multitasking skills are essential in helping my clients grow.
Katja Gersak Hernández – the personal side
I was born in Slovenia, a small green country in the heart of Europe. Even though all my family lives there, I moved to Spain 10 years ago. The choice to move was only natural, my husband, a law adviser here in Barcelona, can only practice in Spain due to each country having its own laws.Leaving my home country was not an easy thing to do, especially with having two children at the time. There comes a point in life, where we need to make important decisions. Nobody can guarantee us that our decisions are the correct ones. I´ve learned at an early age that we regret most of the decisions that we didn’t take. Based on that belief, I decided to pack the suitcases and board a plane to Spain. I do miss my family and friends, but I´ve never regret moving here. Luckily with all of our modern technology nowadays, it allows us to stay connected almost all the time. With a full-time job and four children, it can be a bit challenging to finding enough me time. My organization skills are improving so much since having children. Those skills also help me at work.Ever since I remember, I´ve been interested in doing many different activities. I´ve done a lot of sports in my life. At one point, I was training on alpine skiing, gymnastics, and volleyball all at the same time. Unfortunately, at the age of 16, I broke my knee and my sports career was over. Now, I like to take long walks in nature with hiking and cycling. I often do it with my husband and our children.
I´m a positive, open-minded person, who loves meeting people, learning about different cultures, countries. Helping children, poor people and animals in need are somethings I really like doing. Normally I participate by providing food, clothes, toys, furniture and other things that we don´t use, or need anymore. I donate these items to charity organizations like Red Cross, Caritas, or simply give them away directly to the people in need. I also like to help SPN with their nonprofit fundraising efforts.I´m a huge music fan and I love all kinds of music, especially rock, hard rock and some types of power and melodic metal. I also like listening to the sounds of nature and some classical music, especially when I need to relax and rest my mind. The biggest sense of accomplishment and joy I feel is when I´m doing activities with people that I love. Another especially good feeling for me is when I reach my high set goals that required a lot of effort to achieve them. Being able to make a positive difference in somebody´s life and having the people around me appreciate what I do, is my happy place.A few weeks ago, a client that I had not done business with in over 3 years, dropped me a message. The client was just checking in to ask how I was doing while also letting me know about the impact I had made. These kinds of things are priceless to me due to the genuine nature behind the call. It made me smile for a long time!Craig Wasilchak: What makes you tick? What drives you?Katja Gersak Hernández: Ever since I can remember I liked to help people. As I get to know them, it builds a trust that I don’t quite understand, but many people end up asking me for advice about their personal situations. Friends are always telling me that my advice helps them, that they feel happier, inspired and more motivated because of our conversations. Communicating and interacting with people is something I really enjoy doing. I´m truly interested in my friend’s stories, I care and if my experience and advice can help one single person, that makes me really happy.
I feel helping people is my mission, something that makes me happy and I don´t do it for money. I do it because it simply makes me happy. I have a regular job, so that´s an extra that I am doing for my soul.
I spent a lot of time with my granny when I was little due to being an only child. When we would visit her friends, I would carefully listen to their conversations and often participate in them about all kind of subjects. It maybe seemed to be a bit strange for a little girl, but I really enjoyed them. People around me were always saying that I´m very mature for my age. My curious nature has led me to read tons of books. Psychology, emotional intelligence, and everything connected to them are my favorite topics. Nonetheless, I also enjoy reading everything about digital marketing, strategy, and other topics that help me improve my skills as a professional businesswoman. I love to create content and in the future, I may even create my own Blog. I like SPN and the ability it gives me to be creative and supportive for the new friends I make on the platform. SPN is a great social media network that helps me gain more views on social media content, build my personal brand, grow my network, meet amazing people and to have fun along the way. I´ve heard that you recently created a group on the SPN site?Yes, I did. It´s called ‘SPN Travellers’ and I´m really proud of it. The group is for all the people that like traveling. Sometimes you are preparing to travel to the new destination and you have some doubts on the way. In this group, we´ll share some tips about destinations, hotels, and interesting places to see. On the other hand, if you’ve already been somewhere and your experience can help somebody, you can share some tips in the group. That´s what win-win is all about.What are your plans for social media in the future?I initially started engaging on LinkedIn, I´ve learned a lot there. Even though I´ll keep growing my network there, SPN has become my favorite platform, because I feel good there, I´m a part of an amazing team and I see a big potential in this project. I´ll explain more about my why to SPN in one of my future articles. Besides those two platforms, I´m planning to implement some others, especially Pinterest, YouTube, and Project help you grow.
Top Social Media Friends
Craig Wasilchak:Who are the TOP 6 Social Media friends that have helped you grow the most on social media?
Lori Miller – love her content about mental health and the way she helps people.
Victoria Brewster – like-minded person, who went in her life through different difficult situations, but with the courage and positive attitude overcame that obstacles and is using her story to help and inspire others
Doyle Buehler– he is the expert in digital marketing strategy and a very kind person.
Sam Hurley – Digital marketing expert, nice and fun person. I have a bookmark set for some of his amazing articles.
Craig Fry – My ´pin guy`. One of the first SPN people I´ve known. He is a great person and a friend. I love his storytelling and his pins, of course.
Craig Wasilchak:What is one piece of wisdom that you received, that changed your life forever?My granny is like my best friend and she gave me a lot of wise advice. She was a teacher in the kindergarten loved by all the people, but she had problems in her relationship. She was always telling me, always stand for yourself so that this will never happen to you. I have experienced a lot of difficult situations in my life and at critical points, I always hear her voice telling me this. I stop and I think, I´m going to make it! No way to quit and fight for my dreams. I´m very thankful to her for this advice due to the way it has made me stronger.Craig Wasilchak:How do you find inspiration?Reading, being curious, going to on nature walks so I’m alone with my thoughts. Sometimes I also find inspiration in other people´s stories, experience. Sometimes I think how could make regular things in a different way, more efficient, innovative… Doing sports also help me to find my inspirations, getting new, fresh ideas… I also find inspiration in myself, my dreams, wishes…Craig Wasilchak:What would you say to the 12-year-old version of yourself knowing what you now know?Trust your gut feeling! Because it´s often right. And trust in yourself more! You can do it and you´ll do it if you want it bad enough.Craig Wasilchak: Quotes make us stop and think. What are some of your favorite quotes and why?
Use your smile to change the world, don’t let the world change your smile. (Unknown)
The message is that we should try to stay positive, even when life sends us some stress and obstacles on our way.
“The sky is not the limit. Your mind is.” Marilyn Monroe
Message: Nobody limits us so much as our own mind. Dreams without actions stay dreams forever. Craig Wasilchak: What is the best way for someone to build a win-win with you either online or in person? It feels so good building win-win relationships! Helping people with anything that is in your power provides one of the best feelings in the world. On the other side, you know that you can always count on other people. That even if will not be able to help you directly, maybe knows somebody who can… It´s about trust, mutual giving and getting, really fulfilling feeling… Craig Wasilchak’sCaffeinated Questions If you could drink coffee with anyone that has ever lived but is no longer living…
Who would it be? My best friend Janja that died 10 years ago at 24 years old.
What would you talk about? Would catch up all the time we lost. Daily things. I’d ask her for opinions about things I’m doing, things that are happening in the world.
Why? Because I really miss her and there are some things that we left untold. I miss listening to her point of view.
Katja Gersak Hernández is a B2B and digital marketing specialist that provides content writing and helps with building different marketing campaigns through email, SMS, direct mail, and more.
The owner of Crushing B2B (CB2B), which provides B2B lead generation training and support through planned strategic interaction on LinkedIn and other supporting digital platforms. Craig teaches the Crushing B2B System, built on the DMAIC process, used in both the 6-Step CB2B FasTrack Group Training and the 14-Step CB2B Enterprise Coaching Systems. Contact Craig directly with any questions you may have about digital marketing.