So you’ve just built a website for your business. Congratulations! The site looks great and your new logo is on point, but how the heck are people going to know about it? This is where SEO and social media come in: they both work hand-in-hand with search engine optimization and social signals to help boost your website’s visibility so you can get more visitors clicking on your site.
In the 21st century, it’s no secret that the Internet has become a major hub for all businesses and entrepreneurs, big or small. In today’s society, it’s expected to have an online footprint in order to get ahead of the competition. Social media marketing helps your site get in front of potential customers and search engine optimization (SEO) helps your site rank high in the search engines so people can find it.
So, how exactly do these two work together to boost your website’s visibility?
There are 10 ways SEO and social media work together to help give your site an advantage in the online world.
1. Improved brand awareness
Social media is a great way to get your brand in front of potential customers. By creating profiles on social media platforms such as Facebook, Twitter, and Instagram, you gain access to a whole new group of people who may not have been aware that your business even existed before they saw it on their feed. It’s a fast and easy way to get your brand in front of a whole new audience.
Not only does social media help with brand awareness, but it also gives potential customers a chance to see what you’re all about and interact with your company while they still have the option to decide whether or not they want to move forward with doing business with you. This is especially true for potential customers who may be uncomfortable with doing so while visiting your website – by going to your social media pages, they have a chance to get a feel for your brand before visiting your site.
2. Social signals
When you like or share one of the posts that appear on Facebook, that is considered a social signal. The more people who like and share your content, the more social signals you’re receiving. We all know how many people use Facebook for their personal lives but rarely check into websites on a daily basis, so this helps keep your business in front of that person even when they don’t visit your site each day; it’s stored in their newsfeed where they’ll eventually see it at the right time. Social signals are a great way to boost your website’s visibility because they’re free and can be done almost anywhere with an Internet connection, so there is no reason not to take advantage of them!
3. Brand mentions
One of the things that search engines like Google love to see is when people are talking about your brand and mentioning it in their posts. These posts help Google understand what you’re all about and can make your site show up when people are searching for similar businesses or products that you offer. This increases the chances of potential customers finding your business while also getting you more exposure to the public through other peoples’ social media pages.
4. Building trust
Just like people develop trust in each other when they meet in person, the same happens online when someone visits your website and looks you up on social media. If they find that your brand is active on Facebook, Twitter, Instagram, etc., it’s more likely that they’ll feel safe doing business with you because they feel like they’ve been able to get a peek into who you really are. This helps when people decide whether or not they want to move forward with purchasing from your business.
5. Easier sharing of content
Sharing your blog posts and other content on social media gives potential customers a way to easily access your website so that they can view your content. If the only way that people who aren’t actively looking for you online can access your website is by Googling it, then there is a good chance they won’t bother to take the time out of their day to do so. When you make sharing easy, more people will share your posts and help give your site the exposure that it needs to be seen.
6. Link building
When you share content on social media, the links in those posts go back to your site. This increases traffic and helps search engines like Google determine how many people are visiting your website and whether or not it is a good place for users to be visiting. If you have pages that aren’t getting much attention or seem to be lacking in quality, then this can help get them out there and increase their views.
7. Building community
When you share and like content that other people post, it creates a bond between you and your followers. This helps build trust and makes your customers feel good about sharing their opinions because they know that they’re going to be heard. It’s a win-win because your customers feel good about doing business with you and the more they share, the more likely it is that others will find out about what you have to offer.
Misconceptions about SEO and social media
It is common for people to think that the more content you post on social media, the better. Although this is true in some ways, it isn’t always best because if your posts are all over the place with different topics, then no one will want to follow you because they won’t know what they’re getting themselves into. Try to stick with one topic per social media post and make sure that anything you do share relates back to your business in some way so that it is helping, not hurting, your company’s visibility.
Another misconception about SEO is that if you have a lot of social media followers then you’ll automatically have lots of visitors on your site. The thing about social media is that it isn’t always a direct way to get to your website unless you have an ad that people are clicking on. Just because someone follows you doesn’t mean that they’ll automatically visit your site or see your posts, so don’t rely on social media as the only source of traffic for your business.
Although social media helps SEO, it won’t get your site ranked high on its own. Content is still king when it comes to SEO strategy so you need to focus on having great blog posts and other original content for your website in order for people to take notice. Social media promotions are simply another way to help get the word out about what you have to offer. If you put out good content, then the promotions are that much easier because your site will be getting attention from search engine users and social media followers alike.
SEO and social media go hand in hand and can really boost your website’s visibility. When people are able to easily share your content, then they’ll also be helping your site get ranked higher on search engine results pages (SERPs). Whether you choose to focus primarily on SEO or promotion through social media, make sure that you aren’t ignoring either one. Both of these things are equally important when it comes to increasing your company’s traffic flow and keeping business coming in the door.