Reach – the first element of the 3 R’s

Reaching new and existing customers is very important in the continuous growth of your brand.

I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program.

It seems like an easy process, but many brands struggle even at this stage.

🎯… Read more

An introduction to the 3 R’s – Reach, Retain & Regain

What are the 3 R’s? REACH, RETAIN and REGAIN.

The 3 R’s use data and insights to drive the programs = increased sales, transactions and comps.

What industries do the 3 R’s have the most impact? Retail, restaurant, QSR, coffee shops and other service brands.

I always love putting my 20… Read more

🚨 Attention retail, coffee shops and restaurant owners 🍕🍔🌮☕️

You want to increase your sales, transactions, comps and improve the customer experiences…

…but don’t know how or have the time. 🤔

This is where my 20 years of running proven data-driven marketing engagement programs comes into play. I like to focus on retail, the restaurant… Read more

Steps to getting more restaurant visits…

The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting.

For the past 20 years, I have run data-driven digital marketing strategies and tactics for Papa John’s, the #3 Pizza chain in the… Read more

Retain – the second element of the 3 R’s

The “Retain” area is where you want your customers and audiences to be.

Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have ordered – you have the customer data to use!!!

What you want to… Read more

‪Helping Brands Make More Bread 🍞‬

‪I focus on Restaurants & QSR Brands…‬

‪Types of brands I love working with…‬

‪1️⃣ Brands that don’t have customer data and want to learn how to get and use that data‬

‪2️⃣ Brands that have data but don’t know what to do with it‬

‪3️⃣ Brand that have data but don’t have the right programs running‬

‪If… Read more

Regain – the third element of the 3 R’s

The “Regain” area is where your lapsing and lapsed customer live.

With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach have stopped engaging, ordering or their frequency has fallen… Read more

‪Putting your customer data to work = driving sales and repeat visits‬

Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout.

Are you using that data? If now, why????

Need to be thinking… Read more