You’re a digital genius and probably don’t even know it! By Doyle Buehler Where is your digital genius? Do you know how to unlock it, discover it and uncover it? Have you found it yet? It could be closer than you think. It’s no longer about your business, by itself, in isolation. It’s not about being an expert in the digital field either. Nor ‘just’ about the tech. You have better things to worry about, right? Wrong. The future of your business is counting on you becoming one. Every entrepreneur has the capability to become a digital genius. And, the bottom line is that you need to become one. Why? Those who learn to best understand the environment that they are operating in are the ones most capable of being able to leverage it to their advantage. What do I mean? A great chef needs to know how to operate within their environment of the kitchen. The greatest chef still needs to know how to cook amazing food. This is your core business. What if your competitor becomes better skilled at operating in the digital environment than you? Will you survive? Possibly. If you want to survive the new environment, then it will take some new thinking. Your ‘why’ is your core business – you are the “Chef”, after all. And your ‘How’? What if you could grow and scale your business by simply knowing HOW best to navigate the digital world? This is where you can put all of the pieces together, to master the online space – the environment where you are doing your “cooking”. So, how are you going to develop your digital genius?