Mindset is everything.
My brother, Patrick, was the first one to really show me the power of consistent effort. Now, it seems everyone of us knows that consistency is a key to success. However, I learned it from my twin.
In high school, he lost an unreal amount of weight to wrestle at an unhealthy weight class just to prove a few points. Patrick went to state competition while starving his body. In the business world, his approach to excellence shows up in the way he built his business.
This website wouldn’t be here if not for the examples and support of my brother (and our sponsors).
Here are some tips on how to grow a brand and generate leads online:
You want big nets and small funnels
Think about your nets, funnels, and calls to actions first. You need as many big nets as possible, a series of funnels, and a call to action that helps you pay bills or grow in some way, shape, or form. You can (and probably should) grow before you worry about monetizing your personal brand.
You want to have a profile on all the major social media platforms including this one (create an account here). I know that sounds self-serving, and it is. However, it’s also true.
Get a website or landing page to funnel people to
Your website or landing page is key to generating leads. You don’t have to get anything fancy, but it has to be presentable. Get yourself a simple blog site.
The world wide web works better when you connect your personal web to as many bigger webs as possible. You want other spiders and people to find you easily. Spiders are web crawlers that index things online so major search engines can provide the answers we want. Learn about Google web crawlers here.
Stretch your writing muscles. Many people don’t like writing for many different reasons, but it is essential for building a following and website traffic. You should be writing at least 2-3 blogs a month for your website, and you want to space them out to weekly or bi-weekly.
If you don’t have content on your website, there is nothing for the spiders to crawl or the people to see. You have to consistently build your web; both on and off your website.
Read these tips on How Google Search Works & How To Be Seen and
Website & SEO Basics You Need To Know for more details on why you should build your web. These blogs provide a lot of reasons behind the decision to let our members publish guest posts.
Think about social media marketing at all times
Everything that you put out on Facebook or any other social networking platforms (including LinkedIn) is building your brand. Branding happens with every social media interaction, whether you know it or not.
Therefore, it makes a lot of sense to think about social media marketing at all times. Sadly, this is why you see so many fake things and people running rampant. You can be anyone you want to be online. There are pros and cons to that fact.
You should be aware that people are watching and spiders are indexing. However, you should also keep it as stress free as possible for many different reasons. You don’t have to keep up with anyone, and you don’t have to fake it until you make it. I’m living proof that anyone can build a brand while keeping it real.
“There is an ass for every saddle” has always been one of my favorite expressions. You can be you and build an audience. The trick is consistent effort.
Clarity matters with online marketing and community building
All of your social media profile summaries and bios should be clear. Read tips online about whatever social media website you’re trying to grow on. There are many bloggers online sharing tips on how to organically build a social media following with bios.
I play around with my bios and call to action statements all the time. Find what helps you build the most followers and/or drive the most traffic to your website. If you make a good profile with a good summary/bio on any social media platform, it comes down to putting out content that is relevant to the audience in some way.
If you want to generate leads through social media marketing, you should think more social and less marketing. Today’s consumers need to get familar with a brand more than ever for many reasons. You want to stay top of mind and touch as many people as consistently as possible.
You do that by sharing relevant content.
Your social media engagement and content are your nets
Your net is your engagement and content. Dropping likes, comments, and sharing content is what you can define as nets. You have heard about catching more bees with honey, right? The comments and social media posts should be nothing but honey for the most part. It’s OK to dive into the real, but you don’t want to live there. People get on social media for an escape. Everyone has a full plate and issues to face, so give people the honey too.
Any time you drop a comment, or share something to your social media network, you are getting out there in front of them. This is a big part of the reason why you want to have as many friends, followers, or connections as possible. The bigger your network on any social media platform the bigger net. Bigger nets lead more people to the funnels.
Your social media profiles are your funnels
Social media profiles are the best funnels you can get, if you build them correctly. Your profile picture and cover photos should always be on point. The same can be said about your bio and summary sections. Those are the areas where interested people decide what side of the fence they’re getting off on.
If you have a clear bio, summary, and call to action links, then you have your funnels. Your net is your engagement and content. Dropping likes, comments, and sharing content is what you can define as nets.
Use automation to build your web and social media networks
Make sure to read the terms and conditions of every social media platform that you’re using. You don’t want to in trouble for breaking the rules.
I post and share a lot of things automatically. I also will retweet and like things too. You have to be careful about what you do on different platforms. Contact me or comment with any questions or suggestions you may have about automation. I’m a big fan of innovation and saving time or money on things whenever possible.
Wrapping it up
I hope some of these tidbits can help you or your friends in some way, shape, or form. Thank you for reading all this, and please feel free to share it anywhere you would like. Don’t forget to create an account and make some friends here!