Advertising photography must be consistent with the overall advertising campaign and marketing strategy of the brand. Commercial photography is more versatile and fits for example as e-commerce photography for any online store, retailers and wholesalers.
Advertising photography tells a unique story. Commercial photography shows the product. And it’s both compelling, inspiring, and impactful.
Commercial photography is more careful about framing. Nothing draws the viewer’s eye away from the product. Lighting, styling and backgrounds are generally somewhat neutral. Advertising photography is more daring, full of ideas and style. It is meant to evoke certain emotions in the viewer.
Commercial photography is a very useful tool for working in the online world. Advertising photography can be a work of art, inspire and change the surrounding reality. And at the on of the audience.