Building Awesome Relationships with LinkedIn Live

How To Use LinkedIn Live Streaming

In the fast-paced world of digital marketing and business development, standing out and connecting with your target audience can be challenging. However, Curt AndersonĀ  andĀ  Damon Pistulka have cracked the code with their effective use of LinkedIn Live streaming. By leveraging live streaming, they have built incredible relationships, enhanced their brand presence, and engaged deeply with their ideal customers. Here’s how you can do the same.

Learn about Curt and Damon’s LinkedIn Livestreaming Course!

Understanding Your Ideal Buyer Persona

Why Buyer Personas Matter

To connect meaningfully with your audience, you need to understand who they are, what challenges they face, and what solutions they seek. This is where buyer personas come in. By defining your ideal customer, you can tailor your content to address their specific needs and challenges.

Curt and Damon’s Take

Curt Anderson emphasizes, ā€œUnderstanding your ideal buyer is crucial. Itā€™s like tailoring a suitā€”it needs to fit perfectly. When you know your audience’s pain points and aspirations, you can create content that resonates with them on a deeper level.ā€

Damon Pistulka Adds

ā€œLive streaming is an excellent way to address these challenges directly. By bringing on experts and current customers who can share their experiences and solutions, you position yourself as a problem solver in your industry.ā€

Building Relationships with Subject Matter Experts

Why Relationships Matter

Building relationships with subject matter experts (SMEs) not only enriches your content but also enhances your credibility. SMEs bring valuable insights and add a layer of authenticity to your live streams.

Personalized Approach

Curt Anderson suggests, ā€œReach out to SMEs with a personalized message. Show genuine interest in their work and express how their insights can benefit your audience. This approach not only builds rapport but also increases the likelihood of them accepting your invitation.ā€

Damonā€™s Strategy

Damon Pistulka highlights, ā€œUnderstand what your guests are passionate about. When they talk about their passions, it creates an engaging and relatable conversation. This passion is infectious and captivates your audience.ā€

Creating a Vibrant Referral Network

Networking Through Live Streaming

Live streaming offers a unique opportunity to build and nurture a referral network. By showcasing various experts and stakeholders, you can create a community that benefits everyone involved.

For Realtors

For example, realtors can benefit immensely by creating a referral network through live streaming. Damon explains, ā€œImagine a realtor hosting a live show featuring mortgage lenders, home inspectors, and staging experts. This not only provides valuable content for viewers but also builds a strong referral network.ā€

Soulmate 100

Curt Anderson often talks about the “Soulmate 100” concept. He says, ā€œIdentify the top 100 individuals or businesses that can refer you and vice versa. Nurture these relationships through regular engagement and collaboration.ā€

Leveraging Live Streaming for Community Building

Consistency is Key

Consistency in live streaming helps in building a loyal audience. Curt and Damon emphasize the importance of regular live sessions. This consistency keeps your audience engaged and anticipates your content.

Repurposing Content

One of the significant advantages of live streaming is the ability to repurpose content. Damon states, ā€œAfter the live session, repurpose the content into podcasts, blog posts, and social media snippets. This maximizes your reach and keeps the content alive.ā€

Engagement and Interaction

Curt and Damon highlight the interactive nature of live streaming. By addressing live comments and questions, you make your audience feel involved and valued. This real-time interaction builds a strong sense of community.

Video Content vs. Audio-Only Content

The Power of Visuals

While audio content like podcasts is valuable, live video streaming offers a more immersive experience. Damon elaborates, ā€œVisual content allows you to showcase expressions, demonstrations, and real-time reactions, making the experience richer for the audience.ā€

Building Trust

Curt adds, ā€œSeeing someoneā€™s face, their expressions, and body language builds trust faster than audio alone. It humanizes your brand and creates a more personal connection with your audience.ā€

Marketing Strategies: Authenticity and Organic Growth

Be Authentic

In a world inundated with polished and overly-scripted content, authenticity stands out. Lee, a frequent participant in Curt and Damonā€™s live streams, wisely notes, ā€œNo one can market your company better than those inside the company. Itā€™s real and authentic.ā€

Organic Engagement

Curt and Damon advocate for an organic approach to marketing. Instead of focusing solely on ROI, they stress the importance of genuine engagement and providing real value to the audience. This approach leads to sustainable and long-term growth.

Leveraging Live Streaming for Business Growth

Short and Impactful

Damon suggests, ā€œCreate short, to-the-point videos to generate interest. These snippets can drive traffic to your longer live streams or other content.ā€

Proving Authenticity

Curt adds, ā€œLive streaming is a testament to your businessā€™s authenticity. It shows your audience that youā€™re real, approachable, and knowledgeable.ā€

Building a Personal Brand

Both Curt and Damon have built strong personal brands through live streaming. They use this platform to share their expertise, connect with a global audience, and build relationships that extend beyond the digital space.

The Technical Side of Live Streaming

Getting Started with LinkedIn Live

Starting a LinkedIn Live stream requires some setup. Ensure you have access to LinkedIn Live by switching on your ā€œCreator mode.ā€ If you donā€™t have access automatically, you can apply manually.

Scheduling Your Broadcast

Scheduling your live stream in advance allows you to promote it and reach a broader audience. Use tools like StreamYard to schedule and broadcast your live sessions. This platform also allows you to multi-stream to other platforms like Facebook and YouTube, increasing your reach.

Optimizing Your Stream

Ensure you have a good quality microphone, camera, and a stable internet connection. Test your setup before going live to avoid any technical glitches.

Conclusion

Building awesome relationships with LinkedIn Live is not just about the technology; it’s about the people. By understanding your ideal buyer persona, building relationships with SMEs, creating a vibrant referral network, and leveraging the unique advantages of live streaming, you can significantly enhance your business development efforts.

Curt Anderson and Damon Pistulka have demonstrated that with the right approach, live streaming can be a powerful tool for engagement, community building, and business growth. Whether youā€™re a seasoned marketer or just starting, their strategies offer valuable insights to help you succeed in the world of live streaming. So, turn on that camera, go live, and start building those awesome relationships today!

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