Bubble Mailers vs. Padded Envelopes—Which one is the Best?

Bubble Mailers vs. Padded Envelopes—Which one is the Best

Due to the wide variety of packaging materials available in the market, business owners often get overwhelmed. A lot of e-commerce and retail businesses use jiffy envelopes for shipping their products. These are easy-to-pack shipping options with a lot of different colours, variations, materials, etc.

However, parcel mailing bags have structure variations and use. These variations are far more different than colours and sizes.

Bubble mailers and padded mailers are two of the most common type of parcel shipping envelopes. Although often these terms are used synonymously, there are major differences between the two.


There is a basic structural difference between padded envelopes and bubble mailers.

A padded envelope is made from strong Kraft paper with additional paper or foam padding in the interior. They are extremely rigid and usually do not bend like bubble mailers.

Bubble mailers, on the other hand, have a bubble wrap lining on the inside. They are more bendable and cushion delicate items from impacts, compressions, and other exterior forces.


Typically, both bubble jiffy envelopes and padded envelopes can be reused multiple times.

They usually come with a tear-strip adhesive. You can easily open and seal them. However, most bubble mailers have a dual peel and seal technique which makes them more reusable than padded envelopes.

Small padded envelopes can be reused. For that, you need to fold it over and tape shut the opening.

Size, colours, and weight

Given the choice between the two, bubble mailers are more lightweight than padded envelopes. This is due to the fact that padded jiffy envelopes are more rigid than bubble envelopes.

Apart from the difference in weight, both parcel shipping bags come in a lot of different sizes and colours. Huge distributors like Wellpack Europe usually have a wide variety of these envelopes in different colours, sizes, and variations.

Weather resistance

The ability to withstand humidity, temperature change and other weather conditions is very important for a shipping bag. A bubble mailer, due to its bubble wrap lining, is more reliable than an e-commerce packaging.

Paper-based packaging like padded envelopes cannot withstand humidity or sudden weather changes. That is why many brands prefer bubble mailers if they are shipping packages long distances.


Padded mailers can be of two types—paper padded envelopes and foam padded envelopes. Paper padded mailers are made from 100% biodegradable content.

So, in the category of eco-friendliness, padded envelopes are the winner. The thing with bubble mailers is that bubble wrap is a plastic component. Even though there are eco-friendly bubble wrap rolls available, it is still difficult to achieve the 100% biodegradable mark.

Carbon footprint and eco-impact

It isn’t enough that packaging materials are eco-friendly. Eco impact refers to the carbon footprint a content leaves and its waste treatment.

A lot of it depends on the size of the products. For instance, a small padded envelope will obviously have less eco-impact than a large size of a padded envelope.

Unlike popular belief, due to its heavy use of raw materials, analysis determine that padded mailers emit a higher percentage of carbon footprint and eco-impact.


Packaging contributes a lot to product aesthetics in general. This in turn enhances brand promotion.

There isn’t a clear winner in this category. It depends on your brand and the message you want to send out to your customers.

For earthy appeal and eco-friendly messages, a padded envelope looks better. It is also more formal than bubble envelopes. Bubble mailers are sleek and great for a fashion or lifestyle brand targeting a young, urban crowd.

Which one should you choose?

After comparing both parcel shipping bags, we can conclude that both are extremely useful packaging supplies.

Your choice should be based on:

  • Your products
  • Your budget
  • Transportation routes
  • Brand image

What do you prefer for your product shipping? Let us know in the comments below!

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