Are you on the right bus?

Share with:


Are you on the right bus?

Digital strategy can be one of the most difficult things to define and is confusing to a lot of businesses, as it seems ‘impractical’, or a matter of ‘it can wait while I put out these other fires’ mentality.

The only way to actually remove the sense of overwhelm and ‘scrambling’ about is to address the core issue – that of focus. Where exactly is your bus going?

It’s not just about marketing, nor is it just about your website, your content or social media. It’s about leadership and focus.

Leadership in how you assemble your team and build the future, and focus on what you apply and execute, with discipline and without distraction. How are you bringing yourself and your audience to their destination?

You don’t need to be a certain size of business either, to understand that a strategy, your plan, is important, even if you are ‘just a small business’. A strategy helps you become much more efficient at what you do, giving you traction, targeting, and trust with your audience. Why? because they know that the bus they’re getting on with you is going to take them somewhere specific. And, they need to be assured that they are going to get to the destination that they want.

When you travel to a new destination, do you just wing it, or do you prepare yourself as best as possible for at least some of the eventualities? Do you pack a suitcase? Even if you like to wing it, having some ideas and structure and plans will help in ensuring you get the most out of your trip. Same with business – having a foundation or a roadmap will help you outline what you need to accomplish and even what you need to do. It reduces complexity so that you can see what’s coming and what to expect. It’s taking care of your future – for yourself as well as for your audience.

And, think of it this way – if you don’t know where you’re going, how will your customer? When you get on a bus or train or plane or in your car, you know where you’re going. It says it in big bold letters at the front of the bus. You know when you’re on the right bus, heading in the right direction. And conversely, you know if you’ve gotten on the wrong bus as well.

If you’re not sure where this bus is going, will you jump on it? Probably not. Define your strategy and it will be clear where you are going, and what needs to happen to get you to certainty and clarity in what you do and where you’re going.

I go a lot more in-depth in terms of how to build and apply a strategy to your business in my digital strategy book. If you’d like a free PDF copy of it, to learn some of the key points of strategy, and what’s important for you and your business – you can grab a copy here: https://m.me/digitaldoyle?ref=w16570219

Here’s the SPN review as well on the book, from the one and only Mike O’Connor; SPN book review by @mikeoconnor https://serviceprofessionalsnetwork.com/breakthrough/

Related Articles

How to avoid negative marking in the UPSC exam

Share with:


Share with: UPSC exam has been a difficult task for candidates pursuing to become the owner of the ultimate civil services. IAS exam tests aspirants’…

The Importance of UPPSC Test Series in UPPSC Exam

Share with:


Share with: Uttar Pradesh Public Service Commission conducts the PCS exam. There are three stages of this exam: preliminary, mains and interview along with a…

Common Myths About Starting Your Own Small business

Share with:


Share with:SOCIAL MEDIA IS PEPPERED WITH SMALL BUSINESS MYTHS, FOSTERED MOSTLY BY PEOPLE WITHOUT RELEVANT REAL-WORLD EXPERIENCE…By Phil FriedmanI’ve spent most of my adult working…

Benefits Of Online Marketing And Social Media Networking

Share with:


Share with:There are many benefits of online marketing and social media networking. In fact, there are so many benefits to build your brand online it’s…

16 essential hacks to increase eBay sales in 2022

Share with:


Share with:Selling on eBay may be a terrific way to make some extra money, whether you will start your own business online or simply want…

Seven Reasons to Maintain Eye Contact in Every Presentation

Share with:


Share with:Whether you are presenting your next big idea or conducting a virtual training on Zoom, eye contact is one of the most important body…

All 50 Marvel Movies Rankings

Share with:


Share with:The Service Professionals Network ranks all 50 Marvel Movies from worse to first. See if you agree with all 50 Marvel Movies SPN Rankings.…

Top 15 essential hacks to increase eBay sales in 2022

Share with:


Share with:Selling on eBay may be a terrific way to make some extra money, whether you will start your own business online or simply want…

Standing in Strength: Inspirational Stories of Inner Power Unleashed – Book Review

Share with:


Share with:I read Standing in Strength: Inspirational Stories of Inner Power Unleashed, and I liked it for many different reasons. Laarni Mulvey and I have…

How To Impress People

Share with:


Share with:How to impress people is something that I have been trying to figure out my whole life. My twin brother and I grew up…

Direct-to-consumer pharmacogenomics tests: are they useful?

Share with:


Share with: Pharmacogenomics (PGx) is the study of whether individual differences in how you express certain proteins or enzymes affect how your body processes certain…

Benefits of taking Math as an optional in UPSC Exam

Share with:


Share with:Mathematics has always been the most chosen subject among UPSC candidates despite being the toughest subject. Candidates will have a chance to secure full…

STEALTH Core Trainer – Core & Full Body Gaming Workout

Share with:


Share with:The STEALTH Core Trainer combines planking with playing games. I feel like it more on the best gifts for athletes list more than best…

Best place for UPSC preparation in India

Share with:


Share with: UPSC exam is also known as the IAS exam conducted by Union Public Service Commission to recruit candidates into civil service including IAS,…

Andy Vargo: SPN Member Of The Week. 12-31-18

Share with:


Share with:Andy Vargo is the last SPN member of the week interview for 2018. We chose Andy due to his challenge to own your awkward.…

Mobile App vs Mobile Website: Which One Is The Better Option For You?

Share with:


Share with:Companies around the world are moving towards embracing mobile strategy. Mobile users not just surpassed desktop users, but app usage is challenging the dominance…

10 Rules To Live By For A Happier Life

Share with:


Share with: I want to share some life lessons that I learned along my path to perhaps help you on yours. Here are some of…

How To Use Social Media Content Marketing For SEO

Share with:


Share with:Learning how to use social media content marketing for Search Engine Optimization (SEO) purposes can grow your business online. Your social media activity and…

Build Your Brand & Business In 2019 With These Tips!

Share with:


Share with:Learn how to build your brand and business in 2019 with these tips on marketing and networking online. How to kick ass in 2019…

Consistency Is A Key To Success

Share with:


Share with: Mindset is everything. My brother, Patrick, was the first one to really show me the power of consistent effort. Now, it seems everyone…

Responses