5 Winning Tips to Repurpose Your Old Videos

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Producing fresh content can be daunting for marketers. Knowing that not every content works once published online, many would simply throw used pieces, like old videos or infographics, straight into the bin.

But, before you throw away those assets, let’s think about if they can be of any use for your future campaign. And this is where repurposing content comes to the rescue.

Videos aren’t easy to reuse because, obviously, they are uneditable, ready-to-consume pieces. Unless you want to go as far as trimming and adding new parts in your videos, which is remarkably expensive, you may as well create the new one. See? Editing old videos isn’t a practical option if you want to publish new content.  

Why You Should Care About Repurposing Old Videos 

Repurposing content, whether articles, infographics, or videos, benefits you in many ways. Not only does it cheaper, but the content may be relevant to today’s situation. 

For example, if you run a health site, you can reuse old posts about boosting the immune system and updating it to current circumstances where the world is fighting against the Covid-19 pandemic. 

That being said, if you have old videos or assets that you don’t use anymore, you can repurpose and reform them into something new. Unlike one block of an article, videos contain more information that you can mine and recreate an entirely different content format. 

You may check your old video databases to find content assets you can use again. The following types of old videos often make an excellent source for your following content.

Event videos

Event videos are one of the most recycled contents in a business. Companies can showcase their expertise and authority by showing the public their activity or attendance in a prestigious event. This shows how trustworthy a company is if even a big trade affair recognizes the brand.

Tutorial videos

How-to or tutorials are the next recycle posts that companies always make the newest version. If you have old content about a certain guideline, you can remake it way more attractive to capture the audience’s attention in today’s age. 

Testimonial videos     

People love sharing their experiences in trying a product or service, whether they post it on social media or submit it to the company. If you have old customer review assets, don’t waste them again. You can recreate brand-new content with testimonials from your past customers. 

5 Ways You Can Repurpose Your Old Videos

Repurposing can be challenging because you need to find a way or strategy to make this new version work and keep the old assets from going to waste. There are a few options you can use to reuse your old videos, including:

1. Make a podcast or audio version

Podcasts are one of the biggest mediums today. With smartphones accelerating the growth of streaming services, incorporating an audio version in the form of a podcast can rebrand your old videos effectively.

Use the information in your old content as the primary source of your podcast session. Retell these stories into captivating narration that people in today’s era can relate with. That way, you’ll make a whole new content version that brings more traffic to your business.

2. Create infographics

One of the best ways to make the most of your old video content is to remake it into infographics. Why?

Because first, infographics are images that people are rather fond of when extracting new information compared to reading a single blog post. Infographics make it easy for people when looking at detailed information with step-by-step examples. That’s why converting old videos into infographics allows you to recreate a new concept that can reach out to a bigger audience.

3. Make a presentation

The next one is a presentation. This form of content marketing is great for pitching and delivering information in a compact manner. Old videos often contain data that isn’t easy to include in a text paper because it needs context to support it.

On the other hand, a presentation is just a snippet of what presenters explain to the audience. Hence, making it easier to include data from the old video. 

4. Summarize your videos

So, if you have a lengthy video and find it uneasy about throwing it away, why don’t you try making it simpler by summarizing the content? For example, if you want to make another video, cut your old ones and make three different parts or even make it a whole new series. 

Sometimes you have lots of things to deliver in one video, but that makes it too long for viewers to enjoy the content. Therefore, you can recreate this old post by taking a few key takeaways and making it into one post. Should you have another detail to complement the post, you can publish the new one as part of your information series.

5. Create brand-new testimonials

Testimonials or customer reviews will never go anywhere at any time. In contrast, they will be going strong in the coming years as businesses need social proof the expose their credibility. 

If you have a long-form testimonial post on your website, existing a few videos from your clients, now it’s time to reform these videos into unique, viral content on social media. Cut these old reviews, then make a new post published on your social media channel. Make sure to create new videos in under two minutes, as most platforms don’t allow longer content unless they are specifically promoted, which you shouldn’t use if you want organic traffic.

Takeaway

Now that you know how useful video repurposing is, it’s time you recreate your old content and reform it into something new and exciting. Rather than tossing old assets into a bin, you can be creative and use them to connect with your audience on the world wide web. 

These tips should help you with repurposing old videos. You can recreate old content by making it into an entirely different post, like a podcast, article, and infographic. By recycling old videos, you will cut the content production cost while also having more time to plan what it’s best for your marketing campaign in the future.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/andreoentoro/

 

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